00:09Untertitelung im Auftrag des ZDF für funk, 2017
00:10Before McLaren became known around the world,
00:12it was a family name.
00:13Ham painted above a service station where Bruce grew up.
00:17A place where he first learned to question,
00:20to make,
00:21to improve.
00:23Today those original letterforms inspire our wordmark.
00:28And within it,
00:29the origin.
00:31A detail drawn from our beginnings.
00:34A frame for everything to come.
00:39Before there was a brand,
00:40there was a badge.
00:42A shield.
00:45The McLaren Heritage Shield.
00:49Created in the earliest days of the company
00:51and rooted in Bruce's New Zealand heritage.
00:53A symbol of constant progress from our past,
00:57that inspires our future.
01:00Then came a different expression.
01:02The speedy Kiwi.
01:05Dynamic.
01:06Energetic.
01:08Unmistakably McLaren.
01:09Born from an era of dominance in Can-Am racing.
01:13A belief in progress.
01:14In momentum.
01:16In never standing still.
01:17Always moving forward.
01:24Across every era,
01:26McLaren has found new ways to express movement.
01:29The chevrons.
01:31Then a single dynamic stroke.
01:34The speed mark.
01:35Shaped by speed, precision and progress.
01:38Today, it remains part of one McLaren identity.
01:42On the road and the track.
01:46Distinctive in character.
01:47Clear in intent.
01:50Our colors come from the world that made McLaren.
01:54Captured in a single image.
01:58Papaya.
01:58The color Bruce chose to make McLaren impossible to miss.
02:03A practical decision that became a philosophy.
02:06Ember.
02:07Drawn from the racing suits of a defining era.
02:10Midnight.
02:11A blue present from the very beginning.
02:15Black and anthracite.
02:16The materials and engineering that transformed what a McLaren car could be.
02:21Colnbrook.
02:22The factory where Bruce began building cars and ultimately his legend.
02:28Mist.
02:29Murrawai.
02:30The beach where 15-year-old Bruce McLaren won his first race.
02:35Together, they create a new visual world.
02:41Even the way McLaren speaks carries something of its origin.
02:45McLaren Sands uses the same letter form that inspired our wordmark.
02:50Precise.
02:52Confident.
02:52Distinctive in every detail.
02:58This is McLaren.
02:59The maverick spirit that defined our founder continues to define us today.
03:21in the days and the past
03:24Vielen Dank.
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