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Seth Rogen's industry satire is striking a major chord with Hollywood insiders. In this video, Seth Rogen discusses his Apple TV+ series 'The Studio' at TIFF 2026. He laughs about how peers assumed he wasn't paying attention for 20 years, only to realize he was taking notes the whole time.

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00:00I don't, I don't think, like, it has changed, I felt it change a little bit, my role in Hollywood.
00:09I think because we have made this thing that is so referential to the specific people that we work with,
00:17the specific people in our world, that I, it's just funny why, you know,
00:23I make so many things that I can tell none of my peers have ever fucking seen.
00:27It's funny making a thing where you're like, oh, I think everyone in Hollywood watches this, you know?
00:32And so I think to that end, it's just interesting working on a thing where you, you know,
00:39you know people in your industry are probably paying attention to it,
00:42which is different than a lot of the things we make our, or feel at least.
00:48But I don't know, like, I don't, I don't feel like I'm moving through the world any differently than I
00:53was before the show.
00:54I'm not, I don't think I'm interacting with people any, you know, like, I think in general everything's the same.
00:59It's just people, people maybe treat us a little differently because, I mean, me and Evan, I was talking,
01:03I think, I think for 20 years people just didn't think we were paying that close attention.
01:08And then, you know, these guys are stoned, they're not really, like, really clocking any of this stuff.
01:16And then the show came out, they're like, oh, they weren't really paying attention this whole time.
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