00:00For WoW, eSports has become part of a big business machine.
00:04The company monetizes the game's huge audience.
00:07Part of the revenue is returned to the professional scene, increasing its appeal,
00:11and the popularity of the tournaments in turn maintains interest in the game itself.
00:15It's a kind of closed loop.
00:18Players fund the game, the game funds tournaments,
00:21tournaments create stars and attract audiences,
00:24and that audience returns to the game again.
00:26It's no surprise that the Battle Pass mechanic quickly spread far beyond Dota 2.
00:32Similar systems have appeared in dozens of popular online games,
00:35although the specific revenue-sharing model and its connection to eSports can vary significantly.
00:41And this is one of the key points for understanding the economy of modern eSports.
00:46Money here can come not only from ticket sales, advertising, or sponsors.
00:51Sometimes the player themselves becomes both a consumer, a fan,
00:54and a source of funding for the professional scene.
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