00:00Isa ang matcha sa pinakasikat na flavors ngayon, mapapastry man o tea, pero bago ito naging favorite ng marami, may
00:07mahabang istorya sa likod nito.
00:09At para po alamin natin yan, panoorin natin to.
00:13From cafe menus to social media feeds, hindi maikakailang matcha has definitely had its main character moment.
00:21Ayon sa isang pag-aaral, lumaki ng 132% ang matcha powder import sa Pilipinas mula 2023 hanggang 2024.
00:31Pero bago ito naging cafe staple, may mahaba at mayamang history ang matcha sa Japan.
00:38Ang Japanese Tea Ceremony ay hindi lang simpleng pag-inom ng tsaa.
00:42Ito ay isang traditional and sacred practice kung saan ang powdered green tea ay masusing inihahanda at inihahain sa mga
00:50bisita.
00:51Sa madaling salita, hindi lang ito tungkol sa tsaa.
00:56It's about being present, appreciating the moment, and giving respect to the Japanese culture.
01:02At ngayon, isang Japanese tea experience ang nagbigay ng chance sa mga matcha enthusiasts sa Pilipinas na mas makilala ang
01:10culture sa likod ng trend.
01:12We are very excited. We had an event. It's a Japanese team with real matcha and also for a three
01:20-square team na nag-collab sila dito.
01:23From a centuries-old tradition to today's matcha craze, makikita natin kung paano nag-e-evolve ang isang cultural practice
01:31habang nananatiling mahalaga ang core values nito.
01:34What's inspired the most is the loveliness of the Filipino towards matcha.
01:40Actually, we are not expecting that everyone will be loved the matcha that we serve and also the wagashi that
01:47we're able to include in our program today.
01:51So we are also overwhelmed for the people that come in our program an opportunity for this one.
01:57Higit pa sa isang trend o perfect green cup para sa feed, ang matcha ay nagbubuklod ng mga tao sa
02:04isang kulturang matagal ng pinahalagahan.
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