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00:02Amazon is opening its seller platform to Anthropik's Claude Days after blocking
00:07Meta's Muse shopping agent from its retail site, according to Benzinga.
00:11U.S. sellers can connect their accounts to Claude through Amazon's new selling partner plugin.
00:17Claude can access catalogs, real-time performance metrics, and recommendations.
00:22It can also help sellers check inventory, change prices, and prepare shipments,
00:27while sellers retain approval over actions.
00:30Amazon said Muse lacked permission to access its retail site and did not identify itself while browsing.
00:37Claude connects through an Amazon-built system.
00:40Amazon has invested $13 billion in Anthropik and could invest another $20 billion tied to commercial milestones.
00:47Anthropik has committed to spending more than $100 billion on AWS technologies over the next decade.
00:53For all things money, visit Benzinga.com.
