00:05Hey I'm Rachel Barrett of Country Living and around here we love a good s'more.
00:09There's such an easy way to bring people together and make memories whether at home,
00:13the lake, the beach, or mountains. As we were thinking about ways to celebrate America's 250th,
00:19we really wanted a concept that was about bringing people together and in a casual,
00:23very country living kind of way. S'mores were such a natural fit so we partnered with Hershey's to
00:29create s'mores across America, a campaign that celebrates the unique flavors and traditions
00:34found across the country. It was a very fun assignment. We took inspiration from local
00:39ingredients and regional specialties. Everything was fair game. Every recipe starts with Hershey's
00:44chocolate and a marshmallow paired with a sturdy base, whether that's traditional graham crackers,
00:49a pretzel crisp, or a cookie, and then finished with a uniquely local twist. A few favorites included
00:55Colorado's Trailblazer, which takes some cues from Classic Trail Mix, Alaska's Aurora S'morealis,
01:01which has a fun coating of glittery sugar, and Georgia's Just Peachy Combo. The brulé peaches
01:06really pushed that one over the top. It was such a fun creative challenge to dream up and test all
01:1150
01:12recipes and it really shows how versatile the classic Hershey's s'more can be. To bring them to life,
01:18we traveled everywhere from the CMA Fest in Nashville to the National Cherry Festival in Traverse City,
01:23Michigan, and just this past weekend to the Oyster Fair in Connecticut. A lot of the people we met
01:29on the road this summer talked about the memories that a classic Hershey's s'more can evoke. Whether
01:33they're enjoying s'mores at the beach or in their own backyard, they described those shared moments of
01:38joy around a campfire as their happy place. It was fun talking to people about their s'mores
01:43traditions and preferences and what makes for the perfect s'more. So Hershey's decided to use these
01:49conversations to help settle one of the biggest debates. Are Americans Camp Gooey or Camp Toasty?
01:55Camp Gooey believes the messier the better. A lightly toasted marshmallow that's soft and oozing out the
02:00sides. While Camp Toasty loves a dark toasted marshmallow with a little bit of structure and
02:06a hint of smoky flavor. I'm Camp Toasty. My kids are decidedly Camp Gooey. Thousands of people cast their
02:13votes on site during our s'mores tour and through nationwide polling. We also asked the huge social
02:18communities of country living and our sister brands Delish and Good Housekeeping to weigh in.
02:23We finally have our answer with Camp Toasty edging out Camp Gooey. Of course, anyone enjoying a s'more
02:30is a winner. The debate itself is just part of the fun. You can check the Hershey's s'mores
02:35across America recipes, all 50 of them over at countryliving.com.