00:00North American movie theaters have spent $2.7 billion over the past two years
00:05upgrading the experience in an effort to bring audiences back to cinemas.
00:09The investments include heated reclining seats, premium large-format screens,
00:14immersive sound, full-service bars, expanded food options,
00:18and even entertainment attractions such as arcades and bowling.
00:21The spending comes as the domestic box office has enjoyed a strong 2026,
00:26giving exhibitors more reason to invest in their venues.
00:30The strategy is increasingly turning movie theaters into full entertainment destinations
00:34rather than simply places to watch a film.
Comments