00:00The Custodio della Fiducia event is a format of events leading up to the Brand Journalism Festival.
00:05which this year will be held on November 10th in Milan at IBM Studios.
00:09It is a third edition that reaffirms the concept of corporate journalism
00:14which is not to be considered only as a language or an approach, a tool for corporate communication
00:21but in all respects an asset that companies have to create meaning and even consensus.
00:27And so today Custodian of Trust means whoever is and has, possesses the responsibility of trust.
00:35Companies, of course, but also and above all journalists, the publishing world, institutions, and universities.
00:41So we don't want to just raise the problem as we did in the first two editions
00:47and denounce this polarization of sorts that is created between journalists on one side and companies on the other
00:54but today we wanted to unite different sensibilities, therefore the insurance world, the fibre world
01:03with the head of communications of Fibercop but also IBM which obviously hosts the Brand Journalism Festival
01:10providing a very mature data and AI technological component in this third edition
01:16together with the director Giulio Gambino and the representatives of the European Commission in Italy, Alessandra Marino
01:23and that of the European Parliament because we strongly believe that only the synthesis between different sensibilities
01:29may lead everyone to some extent to a better understanding of journalism, to a better understanding of corporate journalism
01:36and to develop a critical sense which is what is needed in this historical moment and is strongly needed in many
01:44slopes
01:45on geopolitics, healthcare, energy, society as a whole, even the democratic system
01:51understood as the ability to obtain information where and from which sources.
01:57In short, this moment was absolutely virtuous, an aperitif approaching the Festival
02:02We were very happy and obviously we will see you at the main event.
