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We want thriving Welsh high streets — but our shopping habits are pulling us online

Town centres across Wales are being reshaped as familiar shops disappear and more spending moves online. We say we want busy, attractive high streets — but are we doing enough to support them?

#Wales #HighStreet #OnlineShopping #Retail #TownCentres

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00:00Across Wales the concern about town centres is not only about shops closing, it's about
00:05what happens to places when empty units remain, footfall falls and the street begins to feel
00:12less useful to the community around it. The Welsh Government has responded with an additional £12.6
00:18million for regeneration projects announced in 2026, including work in Swansea, Newport,
00:25Cardiff, Pontyprief and other towns. It's also created a town centre task force to look at how
00:31these places should adapt. That matters because shopping habits supporting them have changed.
00:38Office for National Statistics figures show online sales accounted for 28.8% of retail spending across
00:46Great Britain in August 2026. A website can offer convenience and price without paying for a
00:52prominent shop front in the middle of town. Yet people still say they want attractive centres,
00:58independent businesses and somewhere to meet. The difficult part is connecting those two things.
01:04Across Wales regeneration is increasingly about bringing housing, services, food, leisure and
01:10community uses into town centres. So their future does not depend on retail alone for generations ahead.
01:17We've been talking about the decline of the high street for years it seems to me. When we're
01:22talking about the online retailers, of course I don't have to mention who they are, they have the
01:27ability to bulk buy. But of course they don't have shops, it's done by clicks rather than bricks.
01:32There is no doubt of course that vacant premises, they look unsightly and it becomes slightly hostile
01:37places if people want to go in. So what you've got to do is make them more attractive. Now of
01:43course
01:43that's to do with spending money by the local authority primarily, although we have groups such as
01:49business improvement districts and they put money into making the environment more pleasant.
01:54But of course you've got to still attract people to want to go in there and if it's not for
01:58shopping,
01:58and I do think that there will always be some high street presence, although it continues to be in
02:03decline, it's about the things that we want to do to meet up. So it's about leisure, health perhaps,
02:09we know that gyms and the sort of like, you've got to have a multi-agency
02:14approach. But of course it always requires money and once sort of retailers vacate those premises,
02:20don't let them go into decline because of course it makes it all more difficult to bring them back
02:23to sort of to a proper usage. In Wales the response is being led by the Welsh Government.
02:30Its Transforming Towns programme has invested hundreds of millions of pounds since 2020,
02:35with additional funding announced in 2026 for projects from Swansea to Newport. A town centre task force
02:43has been established to advise Ministers on what comes next. The challenge is similar everywhere,
02:50making town centres useful enough that people choose to visit, spend money and importantly keep coming back.

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