- 1 day ago
We took the pod on the road to Beautycon University in LA! In this episode, Asia takes Nose Dive on stage at Beautycon with none other than beauty mogul, YouTube legend, and FORVR Mood co-founder Jackie Aina (!!!) for the realest talk on turning influence into empire.
Pull up a seat, because Jackie is not sugarcoating the grind. She gets honest about her seventeen-year come-up (overnight success? A myth, I fear), the video that finally cracked the code, and the roommate who lovingly clocked her out of her hater era. Then it’s down to business: tips, tricks, and battle stories. Plus, our girls play a round of Sniff or Skip (the 2010s girlboss as a perfume note?? Iconic and, frankly, persevering) and build a high-stakes Scent Portfolio with eos. The best advice? Let your freak flag fly. YOU are your own competitive advantage.
eos Products Featured:
eos Vanilla Cashmere Body Wash: https://evolutionofsmooth.com/products/vanilla-cashmere-body-wash?variant=51725762953584
eos Crème de Pistachio 24H Moisture Body Lotion: https://evolutionofsmooth.com/products/pistachio-body-lotion?variant=52284791357808
eos Toasted Marshmallow Cashmere Body Mist: https://evolutionofsmooth.com/collections/toasted-marshmallow/products/toasted-marshmallow-body-mist?variant=53702417187184
ABOUT REFINERY29 Refinery29 is a modern woman’s destination for how to live a stylish, well-rounded life. http://refinery29.com/
SUBSCRIBE TO REFINERY29
Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29
Follow Refinery29 on Instagram: / refinery29
Follow Somos on Instagram: / r29somos
Follow Unbothered on Instagram: / r29unbothered
Pull up a seat, because Jackie is not sugarcoating the grind. She gets honest about her seventeen-year come-up (overnight success? A myth, I fear), the video that finally cracked the code, and the roommate who lovingly clocked her out of her hater era. Then it’s down to business: tips, tricks, and battle stories. Plus, our girls play a round of Sniff or Skip (the 2010s girlboss as a perfume note?? Iconic and, frankly, persevering) and build a high-stakes Scent Portfolio with eos. The best advice? Let your freak flag fly. YOU are your own competitive advantage.
eos Products Featured:
eos Vanilla Cashmere Body Wash: https://evolutionofsmooth.com/products/vanilla-cashmere-body-wash?variant=51725762953584
eos Crème de Pistachio 24H Moisture Body Lotion: https://evolutionofsmooth.com/products/pistachio-body-lotion?variant=52284791357808
eos Toasted Marshmallow Cashmere Body Mist: https://evolutionofsmooth.com/collections/toasted-marshmallow/products/toasted-marshmallow-body-mist?variant=53702417187184
ABOUT REFINERY29 Refinery29 is a modern woman’s destination for how to live a stylish, well-rounded life. http://refinery29.com/
SUBSCRIBE TO REFINERY29
Subscribe to the Refinery29 channel: http://bit.ly/subscribe-to-r29
Follow Refinery29 on Instagram: / refinery29
Follow Somos on Instagram: / r29somos
Follow Unbothered on Instagram: / r29unbothered
Category
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LifestyleTranscript
00:00Hello! Hi everyone! Is everyone fed? Is everyone alive? Is everyone happy? Because I want energy. Big energy. Hello! Good
00:10afternoon! Hello! Thank you! Welcome back to Nosedive. I'm your host and Scent Sommelier, Asia Grant. And we are coming
00:20to you all live from BeautyCon in LA!
00:27I'm like, come on guys. I'm an Aquarius. I'm an Aquarius in LA. Come on. Coming from New York. I
00:31want that high energy. Please. So, as Brooke said, this is the show from Refinery29 where we do a deep
00:38nosedive into the world of wild and emotional intersection of fragrance and pop culture. So, of course, we're going to
00:47have a good old time.
00:48And this season, as mentioned, is produced in partnership with Eos, the fabulous, fabulous Eos. This is my favorite brand
00:57for layering. They've got the Gourmand collection. They have fruity florals, my favorites, the solar florals.
01:04And you can get a whiff of vanilla cashmere if you haven't already and more scents at their scent bar
01:10if you're here live at BeautyCon, of course.
01:13Or, if you're at home listening to this podcast later, you can shop always at evolutionofsmooth.com.
01:22So, today, we are nosediving deep behind the scenes of building a fragrance empire and a personal brand with, honestly,
01:30one of the best people to have that conversation with.
01:33We're going to talk about breaking into the beauty of business or the business of beauty and being kind and
01:40loving to ourselves the entire time.
01:42So, I am very, very excited to bring out today's guest. You know her. I'm sure we all follow her.
01:50She is an Army veteran turned makeup artist, turned YouTube legend, turned founder.
01:57She's built an empire by giving people of all backgrounds, especially black women and people of color, the confidence to
02:04look and feel good.
02:06She's the founder of Forever Mood, a fine fragrance and candle house available at Sephora, our favorite place, I'm sure.
02:13And, of course, a lover of the Eos Gourmands herself.
02:17BeautyCon, please warmly welcome Jackie Aina.
02:36We couldn't hug because we're now mic'd down, mic'd down, but you're back at BeautyCon.
02:41You were here before for the Beauty Innovator Awards in 2018, right?
02:45Oh, shoot. Yeah.
02:47Does that feel like a thousand years ago?
02:48It really does. It's like everything pre-COVID.
02:50Pre-COVID didn't exist.
02:52Pre-historic.
02:52Well, Jackie, welcome to Nosedive.
02:56And before we get into everything about you and the business and being a founder and the legend that you
03:01are, we're going to play a little game.
03:03Love a game.
03:04This game is called Sniff or Skip.
03:07An audience, you guys can also jump on in.
03:10This game is essentially, would you want to get your nose in it or not?
03:15All right.
03:15Theoretically, $100 bill straight out of the ATM.
03:19Absolutely, Skip.
03:21Skip?
03:21Yeah.
03:22Well, okay.
03:23If it's new money, sure.
03:25Not the ATM.
03:26From the bank.
03:27If it's a brand new, freshly printed, still hot, yeah.
03:30Okay.
03:30Why not?
03:31Why not?
03:31Yeah.
03:31Why not?
03:32What do you guys think?
03:34Yeah, because money is usually kind of filthy.
03:36Like, I don't know about that one.
03:37But if it's brand new, I'll take a little gander.
03:40This one's crazy.
03:41You clearly know what I would say about this.
03:43But the 2010s Girlboss as a perfume note.
03:49I'd probably sniff it, yeah.
03:51Okay.
03:51I'd be curious to know what that would give.
03:53Okay.
03:54Yeah.
03:54What do you think that would give?
03:57What's the feeling you think it would evoke?
03:592010s Girlboss is very, like, Glossier-coated, right?
04:03Okay.
04:03I feel like that's very Glossier-coated.
04:05Okay.
04:05Yeah.
04:06Okay.
04:06What do you think?
04:07I would think, I don't think the Girlboss is dead.
04:11I think the Girlboss energy has just evolved.
04:13To me, it's very, um...
04:14It's never going to die.
04:15It's never going to die.
04:16Yeah, I know.
04:17So, to me, it smells kind of like the first time you've smelled like Baccarat Rouge.
04:21And you're like, oh, my God, I'm, like, intoxicated by this.
04:24But then you're like, do I want to keep doing this?
04:26Is it for me, though?
04:27Exactly.
04:28Yeah, I feel that.
04:29Exactly.
04:30What do you guys think?
04:31Girlboss smell?
04:34Sniff?
04:34Sniff, okay.
04:35Okay, great.
04:35Yeah, I'm, like, in the room with Girlboss's, of course.
04:38This one, and this will be our last one.
04:40Okay.
04:41A thrifted 80s blazer with shoulder pads.
04:46After dry clean or before.
04:48If not, if it's before dry clean, it's going to be a skip for me.
04:53Okay.
04:53Yeah.
04:54But, no, after.
04:55After clean.
04:55Was there antiperspirant in the 80s?
04:57I don't know.
04:58I don't know if there was.
04:59I don't know.
04:59It might be a pass.
05:00It might be, like, vintage must.
05:03Not must with a K.
05:04Must with a T.
05:05Must.
05:05Must T.
05:06Yeah.
05:06Must T.
05:07I don't know if I want vintage must.
05:08They was wearing crystal deodorants back then.
05:10I don't know if I want to smell that.
05:11I don't know.
05:12Trauma.
05:12Yeah.
05:13No, thank you.
05:13And the stress.
05:14And whatever activities were done in the 80s.
05:15Yeah, because wasn't that, like, you know, the stock market crash and stuff?
05:17You know, people were really sweating for real.
05:19And people were Wolf of Wall Street.
05:21You know what I'm saying?
05:21I don't want no.
05:22They didn't have eels.
05:23So, I don't think we're.
05:24They didn't have it.
05:24I think it's a pass for me.
05:26Yeah, a big pass.
05:26Okay.
05:27Yeah, let's pass for that one.
05:28I'd want to smell it after dry cleaning.
05:30Because then it would be mine.
05:31I'm curious.
05:31Yeah.
05:32And it would be fresh and, like, new.
05:33And then I could.
05:34Yeah, bring new life into it.
05:35Exactly.
05:36What about you guys?
05:38They said no.
05:39They said, we're with Jackie.
05:41Incredible.
05:42As soon as you said thrifted, it was a no for me.
05:43It was a pass.
05:44It was a no for me.
05:45Okay.
05:45Well, you know, it could be Chanel.
05:47It could have, you know, Chanel No. 5 on the inside.
05:49People still sweat in Chanel.
05:50No shade.
05:51People still be.
05:53Literally.
05:54True.
05:54A little must be.
05:56So, this episode is as much about entrepreneurship as it is about beauty.
05:59Because those are the two parts of you.
06:02And, of course, I couldn't think of a better guest for someone that had such an
06:06illustrious career over the last, how many years has it been?
06:0917.
06:10This year will be 17 years as a content creator.
06:12Oh, my gosh.
06:1317 years.
06:13Clap, clap, clap.
06:14We started off.
06:16Incredible.
06:16We started Forever Mood, our business, six years ago.
06:20Okay.
06:20To date.
06:21So, yeah.
06:22Congratulations.
06:23So, you have, like, a teenager and, like, a first grader.
06:26Literally.
06:26In terms of your career.
06:26Literally, two different kids.
06:28Two different kids.
06:28Because businesses are, like, kids and marriage.
06:31Correct.
06:33Listen.
06:33It's literally like a marriage.
06:34It is.
06:35We're going to get deep into it.
06:36I'm in year seven and two, which is a crazy.
06:40That's dope, though.
06:41It's a fun, it's a fun for a long time, but I have, you know, under 10, so I haven't
06:44hit puberty yet with my kids, so they don't, they don't know what they're talking about.
06:46But, today I want to talk about what it's really like to build a business, a legacy in
06:51this very, very illustrious community, and where you think the fragrance world is heading
06:57next.
06:58We talked about this backstage.
06:59People tend to think that success happens overnight.
07:02And it tends to be years, years.
07:06Like, I heard somewhere where it's, like, overnight successes actually just take 10 years.
07:09And that's true.
07:10And you are on year 17, as you said.
07:12So, I would really love to know what the three big turning points of your career were
07:18and the stories behind it, where you were really feeling like, this is a moment where
07:22I'm making it happen.
07:25I would say, so, the first time I ever uploaded a tutorial was in 2009.
07:31And this was on YouTube.
07:33And it was not the vlogging era.
07:36So, it was kind of giving straight jacket, because it was like, why the hell are you in
07:39a room, a locked, closed door by yourself, talking to a camera?
07:44Are you okay, sister?
07:46And no, I wasn't actually okay.
07:48But we got through it, thanks to YouTube.
07:50But that was the first time I ever uploaded my first video.
07:55And so, I started to realize that the people that I was subscribed to at that time, as I
08:03started to upload more, as I started to be a little bit more consistent, as I started
08:07to realize, like, oh, people are commenting, people are interacting with my content.
08:10And this was all just naturally inorganic, right?
08:13I started to realize, like, oh, I'm starting to, like, low-key pass up the people that I
08:18was subscribed to when I started.
08:20Who were you subscribed to at the time?
08:22Oh, my God.
08:24Most, honestly, a lot of people that I was watching were non-black creators.
08:28And I was taking their looks.
08:29And I was, like, showing people how to, like, make them chocolate girl friendly.
08:33Okay.
08:33So, I started to realize, like, oh, like, my channel's, like, growing.
08:36It's taking off.
08:37So, that is what kind of initially, in the very beginning, motivated me to continue doing
08:42it.
08:43And honestly, whenever people are, like, did you ever see it getting to this?
08:47Did you ever think, like, oh, my God, you got in early.
08:49You must have been so lucky.
08:51You must have been so smart.
08:52Honestly, not really.
08:54I wish I could say that I had the foresight and the brain to have predicted this is what
08:59the industry is going to turn into.
09:00But I did not all.
09:01I was literally just there for vibes.
09:02I was unhappily married, miserable, and I needed a creative outlet.
09:08And honestly, social media gave me that.
09:09So, it really just, really was just me being excited that people were nice to me online.
09:15And that was the motivation to keep me going.
09:18And, I mean, the landscape then, like, 2009, like, we did not have a lot of blueprints for
09:23anyone, like, honestly darker than a tan for, like, how to contour, how to wear a foundation,
09:28how to get a foundation to match you.
09:29Like, how do you figure out how to foundation match?
09:31So, I was literally showing people how to do those things online.
09:34And I think the beginning was my first, like, turning point, to answer your question.
09:39Then, this is, like, 2000, maybe 14, 15.
09:45Okay.
09:46It was.
09:46So, six years later.
09:48Roughly.
09:48Yeah.
09:48I had been in it.
09:49And I think I got to a point where I was like, okay, well, I put over half a decade
09:53in
09:54this.
09:55I still cannot quit my day job.
09:58I'm not even making gas money from YouTube revenue.
10:01I literally was like, what am I doing for real, for real?
10:05And also, this is around the time where my peers had been graduating college.
10:10I had dropped out of college.
10:12So, I think I was just kind of having this, like, come into Jesus moment.
10:15Like, what am I doing with this?
10:17And I was still also pursuing other side jobs on the side.
10:20I was still in the military.
10:21I was still in the reserves at the time.
10:23So, I just was having, like, a what am I doing with my life moment.
10:26How old were you?
10:27It was, like, year six.
10:29And I was, like, pushing almost their 20s.
10:32And I remember I had a very negative disposition at this time.
10:37I had a very, like, I'm so talented.
10:39Why does this person have more followers than me?
10:41They don't even do makeup professionally.
10:42They're not even that T.
10:43They're not even that good.
10:44Like, I was just talking mad shit.
10:46Like, it was crazy.
10:47And I was talking like this in front of my roommate.
10:52And it was low-key giving hater because I was, like, these people have millions of followers.
10:56They don't even really have, like, a skill.
10:59And I have a skill.
11:00And I haven't even broken 100K yet.
11:02Like, what's going on?
11:04And I remember my roommate at the time was, like, I mean, they have millions of followers and you don't.
11:12So, they clearly are good at something.
11:14And I was, like, oh, no.
11:18Unfortunately, yes.
11:19I was, like, yeah, you did kind of clock me.
11:22And I was just, like, when she said that, when she had made that statement, they're good at something, I
11:29started, like, ruminating on that statement.
11:30I was, like, okay, so then, all right, fair enough.
11:34People don't just subscribe and follow people for no reason.
11:36So, what are they good at?
11:37So, I started actually watching their content.
11:39And the common denominator that I noticed at this point was they're actually, some of these girls were okay at
11:49makeup, but they were just being themselves.
11:51I had never thought to make that connection.
11:53Like, I was just turning on my camera and I was doing the teaching part, but I wasn't necessarily thinking
11:58about how am I making the content enjoyable.
12:00Right.
12:01I was only thinking about the teaching part.
12:03So, that was just, like, the day that I woke up and I was, like, let me actually try this,
12:08like, being myself thing.
12:09It was very weird.
12:10It was very uncomfortable for me.
12:12Okay.
12:13Also, especially because, like, culturally, like, half my family's Nigerian and we're very, like, like, Nigerians take themselves so serious
12:19sometimes.
12:20And also, the fact that I had dropped out of college.
12:22Like, I was dealing with a lot of things internally that I think I was kind of, like, embarrassed to
12:28be too much of myself on camera because of that.
12:29Like, I didn't want to embarrass my family.
12:31I just didn't want to look like a laughing stock.
12:32And that was literally, I'm not even joking, I had that conversation with that roommate girl, like, in the summer.
12:39The end of the year, I decided I was going to do this.
12:42It's actually so stupid when I think about it, but I decided I was going to film a parody video
12:47where I was, like, I'm actually just going to, like, roast the hell.
12:50I was, like, I'm just going to be my silly, goofy self that I always am off camera.
12:54The stuff that I edit out.
12:55I was, like, what if I just don't edit those things out?
12:58And that year, it was 2014, that year I uploaded my first ever parody video, and it immediately went viral.
13:05And I was actually scared because when I saw how much traction it was getting, I was, like, oh, my
13:11God, did I offend people?
13:12Like, I was, like, oh, my God, are they tearing me up?
13:15Like, I was scared to read the comment.
13:16Yeah.
13:17And, no, they were, like, eating it up.
13:20And then it started to snowball.
13:22And so that was, like, a true turning point where I was, like, oh, like, I'm literally allowed to just
13:29be myself, and it's okay.
13:30And people actually like that.
13:32And so after that viral video, that video got me so much press.
13:37It turned into, like, this domino effect where that video didn't just go viral, but people were, like, wait, who
13:43is this girl?
13:44So they were also, like, my other, like, previous videos were going viral, too.
13:48And so I had went from taking five, almost five years to gain 100,000 followers to gaining another 100
13:58,000 in that month.
14:00And it just kept.
14:01Yeah, the exponential curve.
14:02I was like, oh, I think I've cracked the code.
14:05You figured it out?
14:05I figured it out.
14:06And then the following year, so that was 2014 going into 2015 because it was a New Year's Eve video.
14:12The following year was when I actually finally decided to pursue social media full time.
14:19I got an agent.
14:20I got a manager.
14:21Oh, beautiful.
14:22So that was year 6-7 for you?
14:24About year 7, almost, yeah.
14:267, okay.
14:272016.
14:272017 is really the year that I credit of, like, that's when I started doing this as a job.
14:322017, yeah.
14:34Okay.
14:34Not overnight success.
14:36Not one bit.
14:37Not one bit.
14:38Not one bit.
14:39And you said at the beginning, like, in that time, you were really focusing on, like,
14:43honing your path because, like, PR was not what PR is today.
14:48And even that turning point that you're talking about where it's, like, you got clocked and
14:52someone's like, well, they're clearly doing something right.
14:54I've been there, too, where people are, I'm like, how are they selling all these things?
14:57And it's, like, clearly they know how to do business.
14:58And you're like, well, let me humble my son.
15:00I was like, fair enough, sister.
15:01You chewed it with that one.
15:02Yes, exactly.
15:03So I'm like, that is also giving you flowers.
15:05That's also mastering your craft, mastering and understanding yourself and being able
15:09to say, like, this is a place of growth for me and just leaning in.
15:13And now you're Jackie Hina.
15:14You've always been Jackie Hina.
15:15But, like, you're really there.
15:17That's magical.
15:17And I'm like, claps for you, my girl.
15:20But I think sometimes people underestimate, like, the flop years.
15:23Because, like, while you're flopping, you're really actually perfecting something.
15:27You're learning.
15:28You're learning.
15:28You're honing.
15:29Like, it's your multiple, I don't want to say failures, but it's like, I'm trying, I'm
15:34experimenting, I'm going forward.
15:36Like, this didn't work, that didn't work.
15:37And it's actually nicer during that time because no one's watching.
15:41No one's watching.
15:42But then also I sort of, and I didn't realize this at the time, but I had the hindsight
15:46of watching other people blow up and then fall off.
15:52And then I got to study what they did wrong in that time frame too.
15:56Right.
15:57Because some of those people blew up so quickly, they didn't even get the chance to study themselves,
16:02study why this worked.
16:03Right.
16:04How did that work out for me?
16:05So some people didn't even understand why they ended up blowing up in the first place.
16:09I literally could see someone's career start and end in the same time frame.
16:13Right.
16:14And it's kind of a, in the long run, it's kind of a blessing.
16:17And I think, especially when you take the slow route up, you don't get addicted to the
16:23views.
16:24You don't.
16:24You get addicted to the perfection of your own craft.
16:27You learn how to validate yourself.
16:28And that's what I want all women to do is to learn, especially anybody in a marginalized
16:33group in this country, please learn how to validate yourself.
16:36People will give you your self-esteem and snatch it when they don't think you're worth
16:39it anymore.
16:40But in those six years, I got to like pour my own tea.
16:44Like I had to, I had to, I had to believe my own height before 3 million people did,
16:50before 100,000 people did.
16:51Like, so it can never be taken away.
16:53And that's like one of the most, that's something you can't learn in business school.
16:57You can't.
16:57I also want to give a shout out to my favorite founder in the front row, Mikayla.
17:01Miss PLB Beauty herself.
17:03I'm like, fab.
17:04It's beautiful.
17:05Since we were talking about founders, I just had to give her her flowers.
17:08Oh, I love that.
17:08I adore you.
17:09And I'm so proud of you.
17:10Love that.
17:11Love you.
17:12And you look fab, honey.
17:14Just give me first lady polka dots.
17:15I love it.
17:16There's a lot of polka dots.
17:17I love it.
17:19We are going to get more into proper business talk.
17:22Okay.
17:23Definitely.
17:23But before that, we're going to talk about what we have here.
17:28So, you're a certified mobile and you know how to balance every power move of the moment,
17:33you know, of self-care, of love.
17:35So, taking elements of business.
17:37Yes.
17:37We're going to talk about your scent portfolio.
17:40We have here.
17:40It's very robust.
17:41You know what I mean?
17:42Very robust.
17:43Very, very robust.
17:45I want you to tell me, Jackie, what it takes, what like a high stakes day as a beauty entrepreneur
17:51kind of looks like for you.
17:52Like paint us a scene or you can tell us a little story.
17:55I work in the beauty industry.
17:56So, I think the concept of like the image of professional is different for us, like with
18:02what we do.
18:03So, I take severe pride in my internal appearance, my external appearance, smelling good.
18:11I do like to have just like a really well-curated, thought-out look, especially when I'm going
18:17to make a good impression.
18:18I think that's really, like really important too.
18:23Shout out to my stylist because she helps me, especially when it comes to like really
18:26big moments.
18:27Being able to walk into a room and look the part is so important.
18:30Yes.
18:31And smell the part, girl.
18:32And smell the part as well.
18:33Because you got a layer with Eos.
18:34Oh my God.
18:34The creme de pistachio, vanilla cashmere, that pumpkin chai tea.
18:39The body wash is so good.
18:41Yep.
18:42It's so good.
18:42And also, I appreciate, I don't know if anybody on the product development side is
18:47up in here from Eos, but thank you for making a body wash that also gives like a sensorial
18:52experience.
18:53Correct.
18:53Because some body washes, they smell good when you, like when you put your nose to it,
18:57it smells good.
18:58No, I want this to stick to the steam.
18:59Yes.
19:00You know how it doesn't create like an aroma in the shower?
19:03I hate that.
19:04Some body washes don't do that.
19:06Exactly.
19:06They don't create like a sensorial experience, but these do and they lather.
19:10So if I want to, like, if I want to wear like my signature scent, I'll definitely use
19:15a vanilla cashmere body wash, creme de pistachio lotion.
19:18And then Toasted Marshmallow has been one I've really been loving lately.
19:23This one plays so nicely with everything.
19:25It really does.
19:26It's just like an amplifier.
19:28Mm-hmm.
19:29Mm.
19:30I just love marshmallow.
19:32I love that that's your comfort through a high-powered, like a high-stress, high-stakes
19:35day, like cozy, yummy, sensorial.
19:37It's the epitome of ultra-feminine.
19:39Exactly.
19:40But yes, you can find all of them at evolutionofsmooth.com.
19:43But I'm sure that we want to talk about business.
19:46It's time to get to business.
19:47Back into business.
19:47You know what I'm saying?
19:48We're going to talk about Forever Mood because we haven't even talked about it yet.
19:50I know.
19:51Let's get into it.
19:52You're a baby.
19:53I smelled it on you before.
19:54You said you were wearing, you're wearing Not Your Type.
19:56I'm wearing Not Your Type.
19:58Incredible.
19:58And I layered it with Pumpkin Chai today.
20:01I really liked it.
20:02It was beautiful.
20:02I tried that combo last night.
20:03I was like, let me get a little sneak preview first.
20:05But I put on Not Your Type first.
20:07Mm-hmm.
20:08And that is a vanilla oud with a little bit.
20:12So it opens with like a red berry note.
20:14So when you first smell it, you get more fruity.
20:16But the Dry Dawn is just this like, it's almost like a vanilla for someone who has dark feminine energy.
20:23That's the vibe it gives me.
20:24Dark academia, like a nice, like velvet.
20:27Yes.
20:27Someone who loves ouds.
20:29Yes.
20:29Someone who likes ouds.
20:30Or maybe someone who's a little apprehensive of oud because there's a vanilla oud.
20:34So it's a little bit more approachable.
20:35It's not as woody as like a lot of other ouds tend to be.
20:39But it's stunning.
20:42Absolutely stunning.
20:43I love how you talk about it.
20:44And it's a head turner.
20:45And I love the way it smells in the air.
20:47Yeah.
20:47Like it smells so beautiful.
20:49It's true.
20:50White suede.
20:51It's like smooth, creamy, woody, floral.
20:56It's like, how is it a flormand and also a woody all at once?
21:00It's stunning, gorgeous.
21:01And a great base note for actually a lot of the Eos scents as well.
21:06Because I love it with pistachio.
21:07I love it with the pumpkin chai.
21:09That was a new one.
21:10It's fun.
21:10It's beautiful.
21:11It's beautiful.
21:12Literally, I'm like, everything you do is beautiful.
21:14I'm so curious why you chose scent.
21:16Like how scent versus makeup.
21:18Makeup was like the obvious choice.
21:21Yes.
21:21Makeup was what I think most people expected.
21:25But what's so weird is like, looking back, I didn't realize when I started Forever Mood,
21:30when me and my husband started Forever Mood, I always imagined us having a fragrance brand
21:35as like a passion project.
21:37Like something that I wanted to do for me.
21:38Because I'd always loved scent.
21:40And this was like before Perfume Talk existed on TikTok and blew up to what it is today.
21:47That was the first time that I was like, oh my God, finally people are talking about
21:50perfume on social media.
21:51Like now's my time to shine.
21:52Like I've been waiting for this.
21:54There was really no community like that on social media.
21:56And so what looked like a new hobby to everyone else, for people who have been watching me
22:03for a minute, they were like, no, Jackie's always sniffing lipsticks.
22:06She's always talking about the scent experience, what a foundation smells like, what a skincare
22:10product smells like.
22:11Like I was always finding little tiny ways to incorporate scent in my content, even when it
22:14was beauty related, but fragrance was literally my first love.
22:18Like it truly is how it got my confidence when I was a child.
22:23When I be making jokes about people being musty, I be talking about me too, because I was always
22:27the musty kid in school.
22:28So I literally had to learn how to have a, I have a completely different relationship
22:33with scent than a lot of different people, because I used it as like a crutch in a lot
22:37of ways, because I was like, always like ashamed of people smelling me.
22:41I was like hyper aware of smell in general.
22:45Right.
22:45And so, yeah, I genuinely was like, I just love perfume.
22:48I just love scent.
22:50I'm so curious.
22:51What was the note of like your childhood?
22:53Like if you were like, little Jackie smells like X.
22:58Well, we were very broke, but I'm going to be very honest.
23:02The perfume taste was not, the perfume taste was the, the perfume was the one thing we splurged
23:06on.
23:07So if I had to say what my childhood smelled like, I would say Dolce & Gabbana light blue.
23:12Yes.
23:13Incredible.
23:14That's like the first, that's like the first high end perfume I remember while I'm wearing
23:18was Dolce & Gabbana light blue.
23:19That's a gateway drug of perfume.
23:21It kind of is a gateway drug.
23:22No, it's one of the official gateway drugs.
23:23Light blue ain't for everybody.
23:24So like, if you can tolerate light blue, you have a little nose on your sister.
23:27You might know some things.
23:28Yes.
23:29It's like when you have, you might have lived lives.
23:30When you have good food too early in life and then you like can't eat certain things
23:33when you get, you're like, I don't eat that.
23:34Like, I don't, no, no, thank you.
23:36I don't want your situation.
23:38Exactly.
23:39Yeah.
23:39It was, it was definitely that.
23:43And, ooh, I wore a lot of Escada in high school.
23:46Do you guys remember Escada?
23:47Girl, yes.
23:47Every girl, okay.
23:49Every girl who wore Escada in the early 2000s, now as an adult, loves fruity florals.
23:57Correct.
23:57Because they made the most gorgeous fruity florals.
24:00There is like a brand, like a spiritual brand evolution of where you started and where you
24:06ended.
24:06Yeah.
24:07And it makes sense that you like Escada in light blue.
24:09But like that is the free, free-spirited, bright, whimsical, fruity, young, very, very
24:16Leo-coated.
24:17Escada is very Leo-coated.
24:18I also like Ralph Lauren too.
24:19Yes.
24:20Yeah.
24:20That one, cool, the one that's in like the teal.
24:23The cool blue?
24:23Yeah.
24:24Yes.
24:24I think it's called cool.
24:25Okay.
24:25Wore the hell out of that in high school.
24:28Love that.
24:28Britney Spears, iconic, like, come all of them.
24:31Like Paris, oh my God, when Paris came out with her perfume, I was like, did she like
24:36destiny swap with me and create like.
24:38Like, I feel like she stole my brain to make these.
24:40Like, who do you think you are, Paris?
24:42I love her.
24:42Yeah.
24:43She ate those.
24:44I love that.
24:44I was just curious.
24:45I was like, I want to know like what that trajectory was.
24:48It was, it was, it was a little bit of like some mass brands.
24:51Right.
24:51Some that were designer, but like, oh my God, do you guys remember that one?
24:57The one that smells like baby powder, loves.
25:00I just want to do it.
25:02It was called baby.
25:03Powder love.
25:03Yeah.
25:04It smells like straight baby powder.
25:05Yeah.
25:06Loves baby soft.
25:07Loves baby soft.
25:07Loves baby soft.
25:08Yes, yes, yes, yes.
25:09Yes.
25:10I wore that.
25:11I wore that cotton candy one too.
25:13Sugar?
25:14Pink sugar?
25:14Yes.
25:15Pink sugar, Aquilino.
25:16Some of those.
25:17All of those.
25:18Yeah.
25:18That's like quintessentially, you know, 2000s and 2010s.
25:22So early 2000s coded.
25:23Back to business.
25:24Back to business.
25:25So you're self-funded.
25:26When you launched, you had 45,000 customers on a waiting list, girl.
25:31That's just crazy.
25:32That's wild.
25:33It was ready.
25:33That's wild.
25:34I was scared.
25:34And first four hours, $700,000.
25:38I was shook.
25:39$700,000 in four hours.
25:40Baby.
25:40That's like, that's better than AI money.
25:43You know what I'm saying?
25:44Like you outperforming Sam Altman.
25:46Like get out of here.
25:46This is before AI campaign.
25:47Correct.
25:48It's crazy.
25:48Exactly.
25:49Like real, real girl.
25:50Can you just bring me back to the moment before?
25:55Like what that feel like before you pressed go on the website?
25:58And then also what it felt like after all of it happened?
26:02I mean, from a personal perspective, me and my husband, co-founder, we were both like
26:08gags.
26:09Because we were shocked.
26:11We were excited.
26:12Naturally, you're going to celebrate something like that.
26:15But from a logistics, like brand founder hat perspective, I was like, so realistically,
26:22how are we actually going to do this?
26:25Because that was like six months worth of inventory that just sold out in like four hours.
26:31Did you have the inventory already or not yet?
26:33We did.
26:33But then, okay, so this was also, this was like winter of 2020 or fall of 2020, right
26:39before the holidays, of course, all the mail carriers across the United States started
26:46losing people's packages because it was like, and it was like not just our business.
26:50It was like everyone just a logistical nightmare to be shipping something, to be buying something.
26:55It was crazy.
26:56So we had the product, but in terms of like physically shipping it out, we were like,
27:02we didn't have the amount of staff that it would require to send it out within the
27:07timeframe that would have made sense.
27:08And so basically we, and also this was like a pre-order.
27:12So we didn't even like, we did like one pre-order first on my birthday.
27:15Then we like launched, launched two weeks later, sold out again.
27:18So we were just like shocked because we were like, we don't even have enough bodies to
27:22fulfill these orders.
27:23So obviously we had to send out emails.
27:25And honestly, I'm not going to lie.
27:28There were a couple unsavory people who had some things to say on Twitter.
27:33We did figure it out.
27:35But people wanted their product, girl.
27:38And I get it.
27:38But for the most part, people weren't quite kind and quite understanding.
27:43They were like, honestly, if Gucci can lose a package, we'll give for everyone to break.
27:47Like, because it wasn't just us.
27:49It was like an entire, it was an issue all across the country.
27:54So it was kind of like, and even like a lot of people were having issues receiving packages
28:00after we had already shipped it.
28:01So like, that's not even an issue at this point.
28:03And people don't understand that like, it's like, it got lost.
28:06It got stolen.
28:06You're like, I'm so sorry, baby.
28:08Once it's in FedEx's hands, it's like, we kind of can't do anything about it.
28:11But a lot of people did understand that and didn't really, you know, it didn't hurt us
28:16in the long run.
28:16A lot of people fully gave us the chance to continue patronizing our business, which is
28:21honestly like such an underestimated thing.
28:24Because sometimes when you launch something, that could also be how you finish something.
28:28If people get that one bad first impression, it could make or break whether or not they
28:32continue to replenish, whether or not they decide to come back.
28:35But because we had communicated, we didn't leave people in the dark, we tried to send
28:40out, we tried to be as transparent as possible.
28:42And also, I couldn't take things personal.
28:44Right.
28:44And I think that's one thing that I'm really good at.
28:47Like, considering how much I get dragged from being the blocking queen, when it comes
28:51to my business, period, but when it comes to my business, it's like a different hat.
28:57I don't take it.
28:58Like, if someone, if a customer were to cuss me out, I wouldn't block them.
29:02Like, I wouldn't take it personal.
29:03For some reason, when it comes to my business, I, it's like a separate brain.
29:10I don't know how, for some reason, I'm able to just like not take a person.
29:14Let it exist out of you.
29:14Get to the crux of the issue, resolve it, and move on.
29:17Beautiful.
29:17And I feel like that's another skill you do need to have.
29:21Right.
29:22Because some people, they launch it and they think their business is their baby, which
29:25it kind of is.
29:26It's kind of your, it's like your husband, it's also your baby, it's like the side chick,
29:30like it's all of the, all of that in one, but you can't take it personal.
29:34You can't take it personal.
29:35You can't.
29:36Because it's where you learn.
29:37For sure.
29:37Did you feel relieved?
29:40Did you feel surprised?
29:41Did you feel like energized?
29:44What was it like once all of the success hit?
29:46Because some people even can feel like numb.
29:48They're like, oh, I don't know.
29:49Like, this was crazy.
29:51I'm just curious, like how you felt after everything started rolling.
29:53I think after we launched the brand and I couldn't celebrate too soon, right?
29:59Because it's like, okay, well, people got to get the product.
30:01Let them get the product and see if they like the product.
30:05Once people started to interact with the product and it was very clear to me that like, okay,
30:11this community, people are not just here for just makeup.
30:16I think that's when I realized like, wow, people really, now I get that they trust my voice.
30:23They trust my expertise.
30:24I think that was the one true test because everything I'd done before then, I don't want
30:30to say they were easy, but they were kind of like, that's what they expected.
30:34Right.
30:35So like every beauty collab I did before then.
30:37And also I did beauty collabs with brands that were already set up for success.
30:41Right.
30:41So like, I didn't really have to test much of it.
30:45I just literally had to point and tell them what colors I wanted.
30:49Yeah.
30:49And this brand already has millions of dollars of marketing ad revenue to throw into this
30:55campaign.
30:55Right.
30:56Like when I work with Too Faced, like when I work with Anastasia, they've already, they're
30:59already set up for success.
31:00So when you start your own brand and just because you have a million followers, just because you
31:06have 10 million followers.
31:07You never know.
31:08It does not mean people are going to eat it up.
31:09Right.
31:09So once we launched and I saw how people were, I loved how people were interacting with the
31:17product.
31:17I loved how people were also betting on, like some people were like, I wasn't really checking
31:25for scent until I saw you talking about it.
31:28That made me feel like, oh my God, like I love that.
31:30Because I wanted to really break down the barrier and the language and the intimidation that used
31:36to exist with fragrance.
31:37Like before we had Fragrance Talk, before we had, Sephora's been around for a while, but
31:43like my earliest memories of buying perfume would be like walking around in a mall or
31:53a department store and literally having somebody go like, here you go.
31:57Yeah, exactly.
31:58Here, girl.
31:58And you're just kind of like, girl, can I just get to the cafe?
32:02Like, girl, get on my face.
32:03Like, not really paying attention.
32:05They're not explaining anything.
32:06Right.
32:06Or you go up to a counter and it literally looks like a huge bar with like 50 million fragrances.
32:11You don't know what you're looking at.
32:12You don't know where to start.
32:13What the hell are gourmands?
32:15Right.
32:15What are white florals?
32:16And this person is trying to sell you something.
32:17And you're like, can I trust them because they have to meet a quota of respect to them.
32:22But just like, can I come and be myself and maybe I'm a little bit anxious.
32:26This is like what I care about in fragrance.
32:28It's like, you're allowed to be yourself.
32:29You're allowed to have a huge collection because there are so many facets to you.
32:33And you should be able to explore that from a state of joy and peace instead of like,
32:37is this person, like, love Sephora.
32:40Sometimes Sephora is a little bit overstimulated.
32:42Sometimes the lights are too bright.
32:44Sometimes the music is too loud.
32:46I'm like, damn, okay.
32:47Someone's already sprayed a bunch of stuff.
32:48And I was like, am I smelling myself or am I smelling this next to you?
32:51Exactly.
32:51Listen.
32:52I'll be like, okay.
32:53Exactly.
32:54No, it can be a lot.
32:55And it can also be intimidating because some people don't know where to start.
32:57Right.
32:58And so I really, that's why storytelling is huge for me personally as a brand founder
33:02because we're all connecting with each other on our phone.
33:07So a lot of times you don't know what the hell, like, what the hell does myrrh smell like?
33:15I don't know, girl.
33:15I don't know.
33:16Can you describe it to me?
33:17Can you break it down?
33:17What's amber?
33:18What's your version of amber?
33:19Your version of vanilla is going to smell vastly different if you're from India
33:25versus what it would smell like if you're from Madagascar.
33:28Right.
33:29So it's just all in, I think, trusting the person that you're watching
33:34or trusting the person that's telling the story.
33:36And, like, with Forever Mood, it's literally a black woman who grew up always insecure
33:41about how I smell.
33:42So it made me more hyper-aware of how I smell.
33:45And I think it gave me, like, a really unique point of view on fragrance as well.
33:49Also having an African background.
33:50Like, African women, we love to smell bold.
33:52We love to be bold.
33:53Right.
33:53So those are the things that I wanted to put all in a brand, in the names, the campaigns.
34:01Right.
34:01How, yeah, just like that.
34:02That's all I think.
34:03I think that's actually more important than what you're smelling.
34:06Yeah.
34:06I think how you tell the story, how you describe it is more important than what you're smelling.
34:10Right.
34:10It's how you make someone feel.
34:12How you make someone feel.
34:13Versus, you know.
34:14Yeah.
34:15Strawberry, marshmallow, whatever it is.
34:16It doesn't matter.
34:17It's just like, did I feel empowered?
34:18Did I feel strong?
34:19Did I feel sexy?
34:20Did I feel like a hot mom?
34:22Yeah.
34:22Like, it's the narrative that we tell ourselves.
34:25And, like, fragrance gives us the opportunity.
34:26And everything that you do with your storytelling gives people the opportunity to express in a
34:30way that words may not be able to capture, which I'm like.
34:34Yeah.
34:34Because everybody's not going to know what a top, middle, and a heart or a basis is.
34:37And it don't matter.
34:38It really doesn't matter.
34:39Because at the end of the day, like, what does it make you feel like?
34:41Where would you wear this to?
34:42Who does this scent remind you of?
34:44Right.
34:44Is it nostalgic?
34:45Is it, does it remind you of, like, a big moment?
34:48Like, is it comforting?
34:50You know, like, those are all of the things that I want people to remember.
34:53So that instead of, like, going to Sephora or going to a fragrance counter being confused
34:58or intimidated, I want them to be like, can you show me your florals?
35:02Do you have any woody?
35:03You know, like, do you have anything in the fougere category?
35:06Like, I just want people to be empowered to be their own mini perfumers in a way.
35:11Right.
35:12They're going to kick us off stage.
35:13I could talk to you forever about this.
35:16I, as a fellow business owner, as a fellow content creator, when I started, I was very
35:20much like, I don't know what to do.
35:23And there's too many options.
35:24So I'm sure there's a bunch of people here on different points of their journey.
35:28And what I want to ask you, because I like getting tactical, sometimes I just want the
35:31answer.
35:32I feel like as a Leo, it's just like, give me the answer.
35:34Like, tell me the answer.
35:35I would love to know from you that have now been in it for 17 years, six years with your
35:40brand, like, if you were to go back, there's no mistakes that are ever made.
35:44All mistakes are good.
35:45But if you were to start over with the knowledge that you now have, what would you have done
35:50as your, like, first step?
35:52Oh, my God.
35:52I definitely probably would have been thinking more strategically in terms of, like, cadence,
35:58how frequently I was uploading.
36:00I definitely would have tapped into that.
36:01What were you doing before?
36:03Girl, just vibes.
36:04Like, just uploading whenever the hell.
36:07Like, girl.
36:07And I don't know.
36:08Just every week.
36:09What do you do now?
36:10Oh, it's way more difficult in terms of, like, sticking to a schedule because I'm a founder.
36:16Right.
36:16But, and also I'm on multiple platforms now, not just one.
36:20Right.
36:21I try to do, I try to at least stick to, like, three uploads a week.
36:26Like, minimum.
36:28Three uploads.
36:29You said three uploads a week?
36:30Three pieces of content a week.
36:31Okay.
36:31Yeah.
36:31Long form or short?
36:33No, this is mainly short form.
36:34Okay.
36:35Yeah.
36:35Okay.
36:35Okay.
36:36Okay, understood.
36:36Okay, so consistency is number one.
36:38I think consistency, yeah.
36:39I wish I would have, if I could change anything, even though I don't really think I could,
36:43I would have tapped in and been a little bit more strategic sooner on and earlier.
36:48Okay.
36:49Okay.
36:49Okay.
36:49I love that.
36:50Yeah.
36:50For me, when I started, I heard somewhere, like, you're not good.
36:55Like, you can't overthink in the beginning.
36:56Like, you can overthink.
36:57Yeah.
36:58You can be like, I'm thinking too much, blah, blah, blah.
36:59Like, you can prevent yourself from getting started.
37:01That was my thing.
37:01I was like, I want this crazy big plan.
37:04And I committed, what was it?
37:05It was 90 days, three TikToks a day.
37:08Damn, you did it?
37:10That's tea.
37:11It was a mess.
37:13But we all kind of go through that grinding era, right?
37:15Right.
37:15Like, in the beginning where you're just pumping and pumping and pumping.
37:17Cranking them out.
37:18Because you don't know what works.
37:19Was it all fragrance content?
37:20It was all fragrance content.
37:21Wow, that's impressive.
37:22It was all fragrance content, living in New York, going to different stores.
37:25And that's how I started my perfume tour, where I was like, let me just find the people
37:29in my life that want to, like, that want to just, like, find a fragrance.
37:33I love that.
37:34And do that with them and take them to a store.
37:35And that is what, you know, got me to be able to do perfume as my full-time job.
37:40So, anyone that's out there, do a little bit more than you think.
37:44Yeah.
37:45And do it for a long time until you're a little bit tired.
37:47Because when I first started TikTok, I was, and when I first started my second Instagram
37:52lavishly, I was pretty much uploading about that cadence, too.
37:54Yeah, about three, three videos.
37:56It was, like, two to three videos a day.
37:57Because I was like, I just want to hit a million.
37:58I just want to get through this milestone.
38:00Yep.
38:00And then, after that, I'm like, okay.
38:02Now you can relax.
38:03Now I can relax.
38:04Now you can be a founder.
38:05You can't sustain that, though.
38:06You can't sustain the grinding era, though, the entirety of your career.
38:09You can't.
38:09Because then the content starts to kind of, like, show.
38:12Like, it's like, oh, you wanted to just post something for the sake of it.
38:16Yeah.
38:16You can only do that for so long.
38:18Okay.
38:18Okay.
38:19Keep posting, girls.
38:21Keep doing it.
38:22We are going to do some audience questions before we get kicked off stage.
38:25I'm happy.
38:26We have some already that we took.
38:28Sorry, I would love to be able to open it.
38:29We could talk all day.
38:30I'm like, the Aquarius Leo of it all.
38:32So, our first audience question was from Caro.
38:37If you had a business alter ego, like a Sasha Fierce, but for the boardroom,
38:42what would her name be and what would her signature scent notes be?
38:46Ooh.
38:48What would her name be and what would her signature scent notes be?
38:51I feel like you wouldn't have a separate name than Jackie Aida.
38:54I feel like that's your name.
38:55No, that's very anti-Leo of me.
38:57I can't take somebody else's name.
38:59My name's iconic.
39:01Maybe it would be Jackie O.
39:03Okay.
39:04The real one.
39:05The real one.
39:06Rest in peace, sister.
39:07But, like, it's a new generation, boo.
39:08It would be Jackie O.
39:10Okay.
39:10And I would definitely wear, I probably actually would wear,
39:15not your type gives big alter ego energy.
39:18I would probably wear that.
39:20Okay.
39:20Yeah, white suede and vanilla oud.
39:23Okay.
39:23Yeah.
39:24Yum.
39:25Latex.
39:26Latex?
39:26Yes.
39:27Thigh high.
39:27It's a different kind of boardroom.
39:29Exactly.
39:29Okay.
39:29Stay in the room.
39:32Beautiful.
39:32Got a 40-inch bust down.
39:34I would just do, oh my God, girl.
39:36I'm dead.
39:36I think I would just do Professor Asia.
39:37Which would be longer to me.
39:39Professor Asia, as is.
39:40This is my alter ego.
39:41Professor AJ.
39:42Or, ooh, Professor A.
39:44Professor A.
39:44Yeah.
39:45Dean A.
39:46Yeah.
39:46Dean Grant.
39:47Love the last name, actually.
39:49I would do last name only.
39:50Last name only.
39:51And Tuberos.
39:52I love Tuberos.
39:54Love Tuberos.
39:55Tuberos, 100%.
39:56Ooh, I have something for you.
39:57Okay.
39:58We'll talk about it soon.
39:58Hints, hints.
39:59We also have one from Haley, and this will be our last one.
40:03For everyone here who's building something of their own, what's the best advice you've
40:07gotten on your journey?
40:08So, maybe a mentor or a friend or your husband.
40:11What is the best advice that you've gotten?
40:13I mean, I always, this is actually one of my favorite quotes.
40:18This quote is so ran through.
40:19I've already said it like 50 times, but this is my favorite quote.
40:21I think it's a good one for when you're building.
40:23I think it's also a good financial advice.
40:25Guys, the quote is, never be the girl with a $2,000 handbag with less than $2,000 in
40:32it.
40:33No shade, but like, I just don't believe, like, if you can't buy a couple of it, don't
40:40buy it.
40:41Don't buy it.
40:41If I can't afford three of them, I can't afford it.
40:43Correct.
40:43I never thought to aspire to, like, buy my first Chanel.
40:48Right.
40:49I just, like, if I can't afford it outright and, like, keep replacing it, then I don't
40:52want it.
40:53And I think, like, living below my means has helped me a lot, a lot, a lot, a lot, especially
40:58in this industry, in the who's buying what, who's wearing what, who's wearing this.
41:03Like, it's okay to just, like, live within or even sometimes below your means.
41:09100%.
41:09I would say the best advice I was ever given is going back to what you said at the beginning
41:15about just, like, being yourself.
41:16My favorite piece of advice is let your freak flag fly.
41:19Like, let it out.
41:20I like that.
41:21Let it fly.
41:22We're all a little weird.
41:23Be a little freak.
41:24Be a little weird.
41:25You don't have to be, don't be cookie cutter because you are your own competitive advantage.
41:30When people are like, what's your point of differentiation?
41:32Me.
41:32It's literally me.
41:33It's me.
41:34That's the whole thing.
41:35I don't need no big strategy deck, all those things.
41:37It's me because no one else is going to be like me.
41:39Because otherwise, why are you talking to me, then, if it didn't matter?
41:42Exactly.
41:43I'm just saying.
41:43Can you do it?
41:44Okay, then.
41:46Jackie, this has been great.
41:47Thanks.
41:48You've been wonderful, guys.
41:49You guys have been great.
41:50Does everybody get EOS, too?
41:52Yes.
41:52Everyone gets a little bit of EOS, I'm pretty sure.
41:55Are y'all getting the phone?
41:56Yes.
41:56Let's send the space.
41:57I smell it, girl.
41:58I'm like, this was, this is still, from the first time you sprayed it, I smell it.
42:01It smells like this up here.
42:02It's so good.
42:03But thank you to our launch partners at EOS, who's also here in the front row.
42:06Y'all are awesome for making this season of Nose Dive possible.
42:10So y'all need to go out there, build your own scent story, definitely with EOS.
42:14And next time on Nose Dive, we're going to talk about astrology and scent.
42:18And you can watch us on YouTube, and you can listen wherever you get podcasts.
42:22You can follow me on Instagram or TikTok if you want to talk about more fragrance,
42:27asia__grand, and y'all know where to find Jackie.
42:30Amazing.
42:31Thank you all.
42:32Thanks, guys.