00:00It's Benzinga bringing Wall Street to Main Street
00:02Nestle is making its biggest ever international sponsorship play through an NBA deal aimed at
00:07younger, health-conscious consumers, according to Reuters. The partnership covers 21 countries
00:11across four continents and involves the companies Milo, Nesquik, and Nescau Cocoa and Malt Beverage
00:16brands. Nestle aims to get at least 2.5 million young people physically active while promoting
00:22the protein and fiber in its products. The company said the deal supports its broader
00:26health mission and is aligned with its GLP, One Vision. Nestle said campaigns will be tailored
00:31to local markets while focusing on youth engagement and commercial growth. PepsiCo,
00:36Coca-Cola, and Unilever have increasingly struck sports marketing deals to reach Gen Z
00:40and Gen Alpha audiences. For all things money, visit Benzinga.com.
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