Summer may officially be in the rearview mirror, but Sydney Sweeney’s massive American Eagle takeover is still hard to forget. The Euphoria star was everywhere during the brand’s “Summer of Syd” campaign, from enormous billboards to the viral ads that had everyone talking.
Now that the season is over, we’re looking back at the campaign that made Sweeney one of the most talked-about faces of the summer and turned a jeans ad into a full-blown pop culture moment.
