00:00Movie theaters use specialized flavorings and warm air circulation to diffuse the aroma of popcorn throughout the lobby.
00:07How do these aromas activate olfactory receptors that rapidly stimulate your appetite?
00:13Movie theaters actually use synthetic butter flavorings suspended in coconut or canola oil.
00:19Theatrical popcorn is typically popped in coconut oil, whose aroma relies on volatile organic compounds like lactones.
00:26The aroma of theatrical popcorn often comes from coconut oil combined with flavoring agents designed to stimulate appetite.
00:35Any age, any background, same opportunity, sell, earn, repeat.
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