00:00I had a look into some of your marketing, and one thing that got me excited.
00:08I will share my screen super fast.
00:12Hey, what you got?
00:13So I went into your Pinterest account, and I saw those graphics.
00:21I wanted to understand what kind of style it is, and how did you come up with it?
00:31But hold on for a second.
00:35I am not a super visual guy, so I wanted to understand it better before I talked to you.
00:42So I could talk to my co-founder and creative director, Anastasia, about it, but she was not available.
00:55I was like, all right, it's a creative challenge.
00:58I can solve it, right?
01:01I can do it.
01:02So there is a meet journey tool, the AI that generates images.
01:07You give it a text prompt saying what I want on the image.
01:12And it makes the image.
01:15But it has the reverse feature when I can give it an image, and it will tell me what kind
01:24of prompt will create this image.
01:28So I took some of your images, got it to me, Johnny.
01:34It described the images, but this is just data.
01:40It's not a definitive answer.
01:42So then I took the results that me, Johnny got me, and I feed it to ChatGPT saying, here are
01:51the results.
01:53Please analyze, find where we have patterns matching, and then explain me in detail the style.
02:03I know it works better with this model when I ask it to explain me stuff rather than give me
02:12the answer.
02:13Because if I just ask to give me an answer, it will just like fantasize something plausible and say, yeah,
02:21yeah, here it is.
02:22So I asked it to deliberate.
02:26And in the result, I got this situation.
02:31Vibrant urban pop art.
02:42And it clearly defined that this is perfect for advertising and promotional purposes.
02:51And you are using those images to promote some podcasts that you are participating in.
03:01Yeah.
03:02They are promotional and they are catchy.
03:05They are bright.
03:08How did you come up with the style?
03:10Who in your team is doing that?
03:14The style had to be art deco originally.
03:18So my building on the outside, fortunately, I was allowed to design it.
03:23So I chose old school neon marquees, Broadway font, and complete art deco style.
03:31Now, the image that you see of the telemarketer, that's a Josefina.
03:36That's like the lady of San Jose, you know, the highest of class.
03:41And so I chose an image from the golden age, the 1920s, from some of those old posters, threw a
03:49headset on this individual and cleaned it up a little bit for more of an art deco flair.
03:55And there you go.
03:56And the rest, my friend, how do I explain that?
03:59Just a topping of some zig and zag.
04:02I tell you what, that's why certain restaurants have large menus and 32 flavors of ice cream.
04:09It's my one taste of the color red might turn off somebody, but they prefer mint or yellow.
04:17And so fortunately for me, I've opened it enough where let's just say I do a podcast with somebody and
04:24I'm going to market that individual.
04:26My marketing team will take, I don't know, maybe 10 to 15 images, combine the two.
04:32So, and just, you know, it's almost like an album from back in the day.
04:37I'll do four or five really guaranteed commercial hits that, as you say, are colorful.
04:41People are going to like, yeah, of course, throw a puppy in there or something.
04:44Then I go, guys, come on, show me really something crazy.
04:48Let me just see if you can produce something wicked or completely unexpected.
04:54It's almost like the albums were, you know, for In Excess, my favorite band, Miji.
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