00:00Artificial intelligence is raising new concerns about whether shoppers could end up paying different prices for the same groceries based
00:07on timing, demand, or personal data.
00:11Retailers are increasingly using AI-driven pricing tools to analyze purchasing patterns and help adjust prices, potentially making pricing more
00:20responsive to market conditions.
00:23Critics warn that the technology could also enable personalized pricing that charges some consumers more than others, raising questions about
00:31fairness and transparency.
00:33As retailers embrace automation, shoppers may face a new challenge, figuring out whether the price on the shelf is truly
00:41the best deal.
