00:01Para mim, é a vida.
00:04É por isso que eu pedi para mostrar uma coisa única que eu não acho que você vai encontrar
00:11alguma coisa assim, onde no mundo.
00:14Para fazer isso, isso me leva sete anos para completar.
00:17How long?
00:18Seve anos para fazer isso.
00:24Para Hussain Al-Fardan, um de Qatar's best-known businessmen e jewellers,
00:29Pearls, are personal.
00:31Eles são parte da sua família, e Qatar's.
00:34Antes de ter que oil e o gas transformou o gulf,
00:37Pearls, era uma grande source de dinheiro aqui,
00:39traduindo da região para os mercados do mundo.
00:42Quando eu era, talvez, 8 ou menos,
00:46mas eu abri, meu pai estava trabalhando apenas com o Pearl,
00:50o nosso companheiro com o Pearl, o nosso companheiro com o Pearl,
00:54o todo o região com o Pearl, que estava vendendo e vendendo.
00:57Então, eu amo isso.
00:59A lot has changed since then.
01:02Agora, in its 22nd edition,
01:03the Doha Jewelry and Watches Exhibition
01:06brings together 49 exhibitors
01:07and more than 500 brands
01:09from 30 countries.
01:10This year,
01:11that includes Manish Malhotra,
01:13one of India's best-known fashion designers.
01:16After more than three decades
01:18creating looks for Bollywood,
01:19he's now bringing that same eye
01:21to jewelry.
01:50You could wear a plain outfit,
01:52but he's already found some famous fans,
01:54including Rihanna.
01:56There's plenty of luxury on display here,
01:58but look a little closer,
01:59and some of these pieces
02:00tell a much more local story,
02:02drawing on Qatar's past
02:04and reimagining it for a new generation.
02:09I use this beautiful pearl
02:11to represent our legacy
02:13in loving and appreciating the pearls.
02:17Qatari designer Noura Al-Ansari
02:19founded Papillon Jewelry 15 years ago,
02:22but her connection to the exhibition
02:23goes back even further.
02:32This piece takes its shape
02:37from the distinctive spiral
02:38of the Fanar Mosque.
02:40Part of the proceeds
02:41go to Education Above All,
02:43a foundation working to expand
02:44access to education.
02:46But beyond design and craftsmanship,
02:49there's also the question
02:50of exactly what you're buying.
02:51To the untrained eye,
02:53telling diamonds apart
02:54isn't always straightforward.
02:56That's where Qatar's
02:57Kimberley Laboratory comes in,
02:59using technology to distinguish
03:01between natural and synthetic diamonds.
03:03And so how quickly
03:04can your guys here find out
03:06if it's natural or synthetic?
03:08Two minutes.
03:10Or less than two minutes.
03:12The lab looks at everything
03:13from color and clarity
03:15to cut and weight.
03:16And for someone spending
03:17serious money on a stone,
03:19the reason for doing it
03:20is pretty simple.
03:21Knowing what you're buying.
03:25For all the international names here,
03:28there's also a clear effort
03:29to give homegrown designers
03:30a bigger platform.
03:32Visit Qatar says putting them
03:33side by side gives local talent
03:35greater visibility
03:36while keeping Qatar's own
03:37jewelry traditions
03:38part of the story.
03:39jewelry is really a family
03:42like, you know,
03:43history.
03:44It comes with heritage.
03:45It comes with a story
03:46and local narrative as well.
03:47When we are talking DJWE,
03:49we always bring back
03:51the history of the pearl,
03:52the history of the essence
03:53of our ancestor
03:55collecting these kind of treasure
03:58and experiencing
03:59the story behind it.
04:01And that brings the story
04:03back to where it began.
04:04Hussain Al-Fridan
04:05grew up surrounded
04:06by the pearl trade.
04:07He went on to build
04:08an empire that stretches
04:09far beyond jewelry.
04:10But his first passion
04:12has never really left him.
04:28There's no shortage
04:30of expensive jewelry
04:31in this room.
04:31But talk to the people
04:32behind it,
04:33and the value isn't always
04:35measured in diamonds,
04:36gold, or pearls.
04:37Sometimes it's a childhood memory,
04:40a family business,
04:41a tradition that has been
04:42handed down,
04:43or one that's being reinvented.
04:45And more than a century
04:47after pearl divers
04:48went out into the gulf
04:49searching for their fortune,
04:50that connection to the sea
04:52is still here,
04:53finding its way
04:54into what Qatar's jewelers
04:55create today.
