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00:02Apple increased its global smartphone market share to 22% in the third quarter,
00:07crossing 20% for the first time in that quarter, even as shipments declined.
00:11According to CounterPoint Research, global smartphone shipments plunged 20% year-over-year
00:15to their lowest third-quarter level since 2012.
00:18Apple's decline largely reflected the absence of a base iPhone 18,
00:22although stronger demand for its Pro models helped limit losses.
00:26Rising memory costs pushed global retail prices up about 20% in 2026 as manufacturers passed expenses to consumers.
00:34Samsung retained the market lead with a 23% share,
00:37while Xiaomi, Oppo, and Vivo recorded steeper shipment declines.
00:41CounterPoint expects manufacturers to prioritize profitability over shipment growth through year-end.
00:45Apple shares were up by 1.19% at $340.66 in Monday's after-hours trading, according to Benzinga Pro
00:53data.
00:53For all things money, visit Benzinga.com.
