00:00Costco actually absorbs millions in losses annually to keep its $4 rotisserie chickens cheap.
00:06How do warehouse store executives justify selling cooked birds at a loss without hurting profits?
00:12Smart shoppers assume that cheap meat is a charitable thank you for paying steep membership dues.
00:18The steaming birds sit in the far back corner, forcing buyers past endless high-profit impulse items.
00:24Costco's former CEO confirmed that the company deliberately absorbs millions in annual losses on his $4 rotisserie chickens to drive
00:34store traffic.
