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In this conversation with HousingWire’s Allison LaForgia, Spring EQ CEO and Executive Chairman Joe Steffa discusses the evolving mortgage market, growing demand for home equity lending and the company’s approach to supporting brokers through education, technology and product diversification. Steffa also shares how AI is changing mortgage operations, why industry consolidation will continue and how Spring EQ is giving back through its Giving Tuesday initiative.

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Transcript
00:12From Chicago with HousingWire, I'm Alison LaForgia and I'm sitting down with Joe Estepa,
00:18Spring EQ's CEO and Executive Chairman.
00:22Good to see you again, Alison.
00:23It's always good to see you, Joe.
00:25Thanks for having me back.
00:25Now, the last time that we spoke, you talked about affordability, rates, and untapped equity.
00:31How are you feeling about the industry today?
00:34Industry is certainly facing a few headwinds right now, but it's nothing that the mortgage
00:38industry hasn't seen before.
00:40In 2026, mortgage rates today, Freddie Mac 30-year mortgage rates about 7.4%.
00:46If you look back historically, over the past 50 years, the industry average has been about 7.6%.
00:54The difference is, you still have consumers that have fresh in their mind the rock-bottom
00:59lows from 2020 and 2021 when interest rates were 2% and 3%.
01:03So if you remove that from the equation, I think you wouldn't be talking about the same
01:07headwinds that we're facing today.
01:08But volumes are low.
01:10Volumes are low right now.
01:11If you look at Fannie and Freddie Conventionals so far this year, there's only been about
01:14$150 billion of net issuance.
01:17There's been a little over a trillion so far, gross issuance.
01:20You'll probably end up around $1.5 trillion-ish or so gross issuance.
01:26To put that in context, in 2021, there was $2.6 trillion of gross issuance.
01:32So you're seeing volumes that are down significantly.
01:35But if you put those things aside, many of the same themes hold affordability, rates,
01:40supply, untapped equity, the same things we talked about last time.
01:45There's been a shift, though, that we've seen in consumer behavior and a structural shift
01:51such that people now believe in home equity as a viable asset class.
01:55You're seeing more people warm to it.
01:57You're seeing all the largest originators come into it now.
02:00So that's been a big structural shift.
02:01I don't think there's anything different themes from what we talked about last time
02:05to today.
02:05I just think that there's more of an opportunity in front of us to focus on home equity, given
02:10other large players are also entering into the space as well.
02:13So let's dig in there a little bit because, to your point, we know that home equity is
02:19something that people are increasingly interested in.
02:21With rates continuing to rise and home equity continuing to be, to your point, an important
02:28lever for people to be able to be aware of, how do you help your broker partners and your
02:33LOs position themselves to sell that to their customer base?
02:37That's a great question, Allison.
02:38So one thing that we're doing, first and foremost, is education.
02:41We're hosting weekly webinars, teach-ins.
02:45We're having events where we're getting people together to educate them about our products
02:50that we have available in the full suite of products.
02:52We have now also a monthly newsletter that's going out from our marketing team.
02:58That's contributions from our cap markets.
02:59Contributions from the portfolio manager at Cerberus, our parent company.
03:04So you're seeing those things that are constantly coming out now to educate the borrowers.
03:08The marketing toolkits that we're now available that are tailored for each partner for their
03:13borrowers that they're going out to.
03:14So that's first and foremost, education about the home equity products.
03:17The second thing that we're doing is you have to be able to give them the technology
03:21to use.
03:23One of the things that we've developed now is for our product called FastTrack Pro with
03:28our AI optimizer.
03:29So what that enables a partner to do is enter in the basic pieces of borrow information,
03:35and then it can tell them what to solve for, what the borrowers are looking to maximize.
03:39Do they want the lowest rate?
03:40Do they want the lowest payment?
03:42Do they want the maximum amount of cash that they can take out from their home?
03:46So when you think about that, throwing all this in, our AI optimizer solves for that.
03:50It spits an answer back to the partner within seconds, and they're able to communicate that
03:54very quickly back to their customers so that they're able to sell that much quicker.
03:59And the last thing that we spend a lot of time on is customer service for these broker partners
04:03as well, and for all of our partners, is making sure that both the sales and the ops team
04:08in particular are there to deliver that best-in-class customer service experience for the partner
04:13or for their customer so that they're coming back time and time again, and they know that
04:17they're going to get what they believe is going to be a proper experience for their
04:22borrow.
04:23So you just touched on several ways that SpringEQ helps support their partners.
04:29And one of the things you mentioned was education.
04:32And we know that that's one piece of that ongoing customer support that SpringEQ provides.
04:37But how else is SpringEQ helping loan officers better see their business in today's constantly
04:44changing market?
04:46One of the things that we're doing is thinking about diversification.
04:49So we're no longer just only so focused on home equity.
04:53We are now expanding into other products, non-QM in particular.
04:57And we're not even fully rolled out with all of our non-QM offerings yet.
05:01And I'm already thinking about and we're already thinking about what are the next products that
05:06we're going to roll out to the broker community.
05:08We have an aspiration to be a top 10 IMB in the country.
05:11You can't do that only doing a somewhat niche product, although it's becoming more mainstream,
05:16like home equity.
05:16So we've expanded into other products, and that gives our partners more offerings that
05:21they can give to their customers.
05:23So plain and simple, more of the diversification that we've started to do.
05:28The other thing that we've done for a lot of our broker partners is we've started to
05:32host events, getting them together.
05:35So we hosted our first ever broker summit in New York a few months ago, where we brought
05:40seven of our top eight accounts, there's about 15 or so people, plus senior individuals
05:44from spring, got together in a room for two days, and we went through everything.
05:49What are your friction points?
05:50What are your pain points in the origination process, in the ops process, et cetera?
05:54And we learned.
05:55So education is important, but listening is also really important.
05:59So listening to those top partners of ours tell us where all the things that we can do
06:03to help them be better, and that's where some of these great ideas that we've come
06:06out with.
06:07So we came out of those two days, we made guideline changes, we made improvements to
06:11our rate sheet, we made things simpler for the customer, and so that they can continue
06:15to sell and reach out to their end borrower as quickly as possible.
06:18So you've created a whole feedback system.
06:21It's a partnership.
06:21It has to be a true partnership in this business.
06:24We want to obviously be educating our partners, but we also have to be listening to that 360 degree
06:29kind of review that we're doing is hopefully going to continue to improve our standing
06:32in the mortgage industry.
06:34So taking that standing in the mortgage industry and looking ahead to 2027, what are the three
06:41areas where you expect to see meaningful change across the industry?
06:45You and I talked about one of them last time, but I think what continues is consolidation
06:49in M&A.
06:50Yeah.
06:50Smaller players that maybe can't support or afford the compliance, rising compliance costs,
06:57or technology costs, which are becoming more, increasing more and more at this point.
07:02So I think that consolidation that we've seen with origination and servicers and others continues
07:07to take place well into 2027.
07:10The second piece obviously is technology.
07:11That's an easy answer.
07:13But as AI continues to develop, it's not taking away jobs.
07:18It's just changing jobs.
07:19So for example, I think AI will potentially make it so that you don't need some ops staff
07:24on many types of loans, but then that ops staff doesn't go away, they shift and now they're
07:29looking at more complex loans or they're looking at harder to do loans.
07:32So AI is not necessarily replacing the jobs, but the technology is going to continue to change
07:36and make it so that we're able to focus on other loans or the borrowers that necessarily
07:41wouldn't be able to be reached, which is making hopefully things more affordable and be able
07:45to penetrate deeper with the customer base.
07:48That's a fantastic outcome.
07:49It's a great outcome for not only just for us, but for the industry as a whole, because you're
07:53talking about right now, people being concerned about their jobs being displaced.
07:57And I feel as if they don't have to be displaced.
08:00They're just shifted and they're just changed in some way.
08:02And also a great point to think about how you're ultimately serving the end user, which
08:06is the borrower.
08:07The end user, the borrower.
08:08And what you often want to do is get them a faster decision and you want to be able to
08:12give them the best rate possible.
08:14And by enabling using the technology, but also then repurposing some of our personnel, you're
08:20able to deliver on both of those goals.
08:21Now, I'm going to change things up for you.
08:24Speaking of the year ahead, we have the holiday season right around the corner.
08:29Last year, Spring EQ put its own spin on Giving Tuesday.
08:32Can you tell us about that initiative and whether we can expect to see something maybe
08:36do come back again this year?
08:38Giving Tuesday was a great spin.
08:40So traditionally the Tuesday after Thanksgiving has been this day of giving charity day.
08:43We rolled it into two days of giving.
08:45And what it really was was we wanted to become more engaged with various charities that I
08:50think make a meaningful impact across the country.
08:53And we chose two and I'll get into those in a second.
08:55What it does is we pledge a certain amount as a company dollars to certain charities depending
09:02upon how many loans we bring in over those two days.
09:04So we reach out to all of our partners.
09:05We work really hard on the retail side.
09:07We have more correspondent partners.
09:09Clearly they're very happy about it as well.
09:11Very excited.
09:12So we have all these very partners that we reach out to in advance to try to drum up as
09:17much business over those two days.
09:18And we make a donation to a charity based upon that.
09:21We also had some other partners join in on that as well.
09:24One of our top vendor partners Mortgage Connect is big here at the event as well.
09:28They contributed in a meaningful way.
09:30Last year we chose two great charities.
09:32One was Hire Heroes USA.
09:34They're focused on finding meaningful employment for military families and communities.
09:40And the second one that we partnered with was a foundation called the Valerie Fund, which
09:46is a type of charity that focuses on children that have rare cancers and blood disorders
09:52and finding them care close to home.
09:55So those are two great charities we've partnered with.
09:57We raised a little over $30,000 last year.
09:59We're looking to double that this year with some of our partnerships that we have as well.
10:03So looking forward to that Giving Tuesday coming up in early December.
10:06Joe, thank you so much for joining Housing Wire.
10:08And thank you for talking us about the trends, where we should see meaningful change, and
10:12springing Qspin on Giving Tuesday.
10:14Thanks Allison, always good to see you.

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