00:00Hot take, the iPhone Duo is a waste of money.
00:02It's $2,000 and it costs more than the iPhone Pro with fewer features.
00:05It's missing out on telephoto camera, face ID, and it's got a downgraded selfie camera.
00:09So you're paying more and you're getting less.
00:11Most of the posts I saw about it weren't about the hinge or the cameras.
00:14It was about the animation.
00:15That's the clip that everybody shared.
00:17I mean, don't get me wrong, it's a really nice animation.
00:19And I love Apple for paying attention to the smallest details.
00:22But I mean, it's just an animation at the end of the day.
00:25I saw somebody Vibe called the animation on X for their Samsung in like 24 hours.
00:29And it looks pretty good.
00:30But I don't think I'd spend $2,000 on it.
00:32And actually, foldables have been around for many years.
00:34But nobody cared until Apple did it.
00:36And Apple can charge the most for it.
00:38And why?
00:39Because Apple pays attention to the smallest details.
00:41Maybe most people are not going to notice those details.
00:43Most people are not going to be able to pay for those details.
00:45But if you put all your energy in trying to perfect every little detail,
00:49some people will notice.
00:51And that's what eventually creates a really legendary brand.