00:00Take better care of moms, not because it's the right thing to do, but because it's the smart
00:04thing to do for your business. And so you're talking to a room full of employers. I mean,
00:09what's the message that they should take home on this topic? Expand your benefits. Not because
00:15it's the right thing to do, because it is the smart thing to do, and it is good for your
00:20bottom
00:20line. So we know from the data for many large self-insured companies that as they have improved
00:27their perinatal benefits, as they have covered things like midwives and doulas, their costs have
00:32come down and their outcomes have improved. Why? Well, for example, we know statistically that using
00:38midwives leads to lower C-section rates, which leads to lower levels of babies in the NICU. All those
00:44things bring down the costs and lead to healthier families. And paid leave. I mean, Ruth Porat was
00:50here speaking earlier. Google published about a decade ago what happened when they started expanding
00:55paid leave. And the results were extraordinary for recruitment and retention. This really is an
01:00employer issue. Employers cover about 40% of births in this country, and you play a vital role. So you
01:08need to do these things.
