- hace 16 minutos
Justo hace diez años Salua García Fakih, en medio del equipo de InQlab -una incubadora de negocios digitales-, se puso la camiseta para liderar un emprendimiento capaz de visivilizar a las señoras que van un día a la semana a hacer oficio en las casas, a los señores que prestan sus servicios como conductores o a los que laboran en las fincas, para que sus empleadores los sacaran de la informalidad y les pagaran su salario con todas las de la ley, como dicen: salud, pensión y riesgos profesionales. No solo lo ha logrado sino que acaba de anunciar una herramienta basada en Inteligencia Artificial que le ayuda a los pequeños negocios, como la pandería del barrio, a redactar el contrato del nuevo panadero, distribuir los turnos de las horas extra, liquidarlas y hasta pagarlas. Esta es su historia, contada por ella misma en Emprendimiento y Liderazgo de El Espectador, donde explica cómo pudieron llegar a que el negocio de Symplifica diera utilidades, qué pasó con México, en donde estaban operando; y qué ha significado cambiar las condiciones laborales de más de 60.000 personas en Colombia.
Categoría
🗞
NoticiasTranscripción
00:00Entrepreneur, mother, talented, recognized in the technology scene and the Colombian entrepreneurial ecosystem.
00:08She is today's featured entrepreneur in this section on entrepreneurship and leadership from El Espectador.
00:20Salwa Garcia Faki.
00:22Faki.
00:23Right? Did I say that correctly?
00:24Perfect.
00:24Well, finally, finally. We're at Simplifica.
00:28The company that the young lady standing here next to me founded 10 years ago.
00:3410 years.
00:3510 years. We're right on the timeline that we give to startups in Colombia and to
00:40the stories we tell here.
00:42And she did something that in my opinion was very relevant to changing the working conditions of many people in
00:48Colombia.
00:48But I'm not going to be the one to tell that story. Salwa will.
00:51Salwa, welcome to this space of El Espectador.
00:53Thank you so much, Edwin, for the invitation and for following us through these 10 years of history.
00:58Yes, yes. We've already done it a couple of times with the print edition, with the web edition, in text format.
01:04And the video edition was missing.
01:06So, I think there's a good story here. It's a story that allows many people to understand that yes
01:10Great things can be done in Colombia.
01:12So, let's get started.
01:13Salwa, first of all, what is it? Does it simplify, and how did it come about?
01:16Well, Simplifica was founded in 2016. What we identified was that households had to legally hire their domestic workers,
01:25That is, nannies, drivers, farm workers, domestic workers, and they had no idea how to do it.
01:32Doing it was very complicated. It involved registering four entities and settling the debt.
01:37So, at that time, at InqLab, a digital business incubator, we said, well, what if we make a solution with
01:43Technology to help households comply with the law while also making a social impact on the lives of
01:49female workers?
01:49So, it really started as an act of faith, because we said, this is going to be easy.
01:54When we started putting it together, we realized that dealing with the social security system was super complicated; everything was done manually.
02:01Speaking of which, ten years ago we were filling out forms by hand, and that's when we started to understand, well, did people...
02:08Does he want to do it or not?
02:09No, we started running campaigns and it turns out it was true. Many households said, "Hey, I didn't know, I had no idea."
02:14This needs to be done formally, I want to do it.
02:17And with Simplifica we have already managed to formalize more than 60,000 workers in those ten years.
02:22Think about this: suddenly a lady arrives to clean your house because
02:26one cannot.
02:27I'm going to tell you about my personal situation. At home, it's just my wife and me; we both work, and we have two
02:31daughters and sometimes we don't even have time to make food.
02:34So you hire someone to do the cleaning, and what they did at Simplifica was,
02:40Formalize that because you have to pay that person's parafiscal contributions, and informality is common in Colombia.
02:46It's so high, it exceeded 50%, that people don't do it.
02:50Look, informality is very high, but in domestic service it's worse.
02:53That is, in total in Colombia it is 50%, in the household service it is 80%.
03:00So, when we started, people were telling us, 'Nobody's going to buy that, we're Latinos,' and so on.
03:06And also, at that time we were very disruptive because we didn't provide the staff, but rather, look, you continue
03:13As the employer, we are a source of technology and ease, but we didn't take away your role.
03:18At first, nobody really understood what you were doing.
03:22How does she hire? Well, when I told them yesterday at the El Espectador newsroom that I was coming to interview her, the
03:28My colleague from Editorial Internacional, who was sitting next to me, said, "Wow, I love Simplifica, it changed my life, it solves my problems."
03:33life.
03:34Another friend, who is also a journalist, named Juanita Kremer, has also spoken very highly of Simplifica.
03:38So let's talk about a practical case. How does someone connect with you, a cleaning person or
03:45How do you connect someone who needs to hire that service? What's it like?
03:48Typically, households are connected, meaning the employer. So let's say a person has a domestic worker who goes
03:55one day of the week, it's not formal, the person has been going for several days, they go to Simplifica.com, the
04:02First, with Y, at that moment you can register or you can access advice with one of our
04:08advisors to guide you on how to do it.
04:11Let's say that when we talk about day laborers, and I use this example because it's where there's the most lack of understanding, one
04:17You can enroll them if they are in CISBEN and/or if they are health beneficiaries without losing that status and
04:23It's going to be very economical.
04:25So one day a week I have to provide him with a compensation fund, pension, ARL (Occupational Risk Insurance), and a written employment contract.
04:31And we do all of that ourselves.
04:33Then you register, enter your information, your employee's information, then upload two documents, ID card and RUT (tax ID number), and
04:39We'll go there and register them.
04:41And the payment is automatic, that is, you register a savings account or credit card and then we
04:46We automatically deduct the monthly social security contribution and pay it.
04:50And if you also want the monthly or bi-weekly salary.
04:53At that point, you're a customer and you have your application where the employee is incapacitated, you report it, she got sick, the moment arrives
05:01Regarding the bonus, we'll tell you how much, severance pay.
05:03And furthermore, as if that weren't enough, we give the employee her own app where she has access
05:08to additional benefits.
05:10So we give them free mental health care, financial education, and payroll advances, because what we see at Simplifica is
05:17Social security is like labor inclusion,
05:20It's the bare minimum to have some job dignity, but it doesn't necessarily change your life.
05:25And what we want is to impact the quality of life, and that's why our vision is also to give
05:30benefits like Perks, which a household would obviously never provide on its own,
05:35But we, having our community, can already negotiate them and thus also impact the lives of the workers.
05:40It all started by looking for a solution to a need, which is how ventures are born out of opportunity and not necessity.
05:48I think so.
05:48And they found the opportunity, they identified it, and Inculap is like a laboratory seeking innovation and looking for solutions.
05:55They found it, but I have a question, and that is, I'm talking now about a lot of additional products or additional benefits
06:03who weren't born with that first step they took 10 years ago, the first step was already told to us and
06:09It was about making the person formal
06:11In the scenario where it is traditionally informal, 80% gave us that data, which they have been creating since that
06:19first step
06:20When people made the decision to, like me as an employer, sign up and register my data
06:25and that the lady who goes every other day, one day a week, has all her protection, that
06:31It is required by law.
06:32What you mention is very valuable; they simplify things, they do, by identifying a problem, we create this technological solution.
06:38And then it was, sell it, prove that people do buy this.
06:41So, that's when we started doing different things, and the first thing was to win over the home.
06:46In other words, what we realized is that if the employer is willing to hire formally,
06:51The worker, let's say, is motivated because she has a lot of unfamiliarity; normally in this sector they say,
06:56Well, what's the point of being formal? They're just deducting money from my pay.
07:00You'd better pay me for everything.
07:01You'd better pay me for everything.
07:02Or there are people who tell us, no, they tell me, save, it's that I've always wanted to, but she doesn't want to.
07:06I tell him, your responsibility is to teach him, because the risk is really very great for you too.
07:11So, at that time, in the first few years, we started out like this, trying to sell.
07:16We achieved some important milestones and when the pandemic hit we formed an alliance with a foundation
07:20to give a market bonus to all the female workers we had at that time.
07:25And that's when we realized the power of community, that by having a large number
07:30of female workers,
07:31We could not only provide that benefit at that moment, but also be a channel for other benefits.
07:37For a domestic worker, it's impossible to go and get a pay advance or give a course in...
07:42financial education.
07:43We just did an artificial intelligence course for the workers.
07:47But then, let's say that we in a community can negotiate better rates,
07:52access to discounts on well-being, family, education,
07:55And let's say that was later, when we had a good base of female workers.
08:00which allowed us to go and negotiate.
08:02But the incoming account is actually the employer,
08:04We, the employers, are the ones who make this happen.
08:08How long does the process take, Salva?
08:10How long does it take me to log in and register all my information?
08:13Those of the person who cleans my house or those who have a driver
08:17or some type of those services?
08:19And how much does it cost me?
08:20How much do I ultimately have to pay?
08:22Because one would think that the ladies who, let's say, go to people's houses
08:26They have a set rate, let's say,
08:28But how much would one pay Simplifica, and how are they paid?
08:32Of course.
08:33Look, if you have all the information,
08:34It can all be recorded on the same day,
08:38but the membership takes a couple of days longer.
08:40So, let's say, if you complete the entire registration process in a minimum of four days,
08:45The contract starts at Simplifica.
08:47Because?
08:47Because we go to four entities, we validate the information and so on.
08:50That which is difficult for our minds is a challenge.
08:52And that's because we need an employer's identification card.
08:54legible employee ID and RUT.
08:57And so, sometimes they send us the photo like this or cropped.
09:01So, that brings us back to the customer.
09:03We don't need the document to be legible.
09:05And it's not just our whim,
09:06It is because the social security entities request it.
09:09So, if you have all the information,
09:10It's very fast,
09:11but often the employer has a share,
09:14then complete with the worker,
09:16That could take you two days.
09:17After that, we affiliated,
09:19And you, four days after that,
09:21You are now becoming one of our customers.
09:23How much does it cost you?
09:24We are not a percentage,
09:26but a flat fee.
09:27That is to say,
09:28If you pay the worker three million or the minimum wage,
09:30It costs you exactly the same to use Simplify.
09:33You pay a fee for membership,
09:35which is a one-time thing,
09:36which is all this initial management,
09:37and then a monthly payment,
09:39which on average is 50,000 pesos.
09:41That is to say,
09:41If it's for a few days,
09:42It costs less,
09:43And if it's full-time,
09:44It costs a little more.
09:46Understood.
09:47And the buyback,
09:48How often do people repurchase?
09:49For example,
09:50in people who go once a week?
09:52A lot.
09:53The employer who is buying so much,
09:55making the repurchase.
09:56Let's say,
09:58This job has a rotation.
10:00So,
10:01Sometimes you are a worker,
10:02and you remove it after six months.
10:03or she'll quit you.
10:05Yeah.
10:05People,
10:06Households return to Simplifica.
10:08Let's say that's what has allowed us
10:10to be a solid and profitable company today,
10:12And that's because of the people who use the service.
10:14She returns with her new employee,
10:16or your new employee,
10:16because it really does solve their problems.
10:19time saving,
10:20money,
10:21demands.
10:22Now also,
10:22We are launching an insurance policy
10:24in case you get sued,
10:25Simplifica covers your expenses,
10:27It demands up to three years
10:28after the employment relationship.
10:29It's an add-on,
10:30I mean,
10:31You pay extra money to do it.
10:33But then,
10:34what we try
10:35It is to offer,
10:36obviously,
10:36an added value.
10:37It's not the same to do it with Simplifica
10:39than to do it directly.
10:40And so,
10:41well,
10:41It is felt in our support,
10:42consulting.
10:43So,
10:43People do,
10:44He is truly very loyal to our solution.
10:45Well,
10:46That's interesting.
10:47I'm already talking about business,
10:48So let's ask him about the business.
10:50How's business?
10:51How are the business figures?
10:52Said,
10:52We are already profitable.
10:53And that's interesting too.
10:54because not many businesses,
10:56nascent,
10:57ventures,
10:57startups that are even scaling up,
10:59they fail to become profitable,
11:01let's say,
11:01very fast.
11:02How is that?
11:03What are their numbers today?
11:04Well, look,
11:05us this year
11:06We're going to finish
11:07with a billing
11:08of almost four million dollars.
11:11That's all
11:12which simplifies
11:13through our platform
11:14A lot of money passes through
11:15because we collect
11:17social security and salary,
11:18But let's say,
11:18That's our income.
11:19We decided to become profitable in 2024
11:23And that led us to close Mexico,
11:25review everything as we used to,
11:27our operation,
11:28our investment in marketing
11:29and we achieved it in August 2024
11:31to be profitable.
11:32We already have
11:33a year and a half
11:35profitability
11:35And that's it for me.
11:37as CEO
11:37It was a great exercise
11:39learning,
11:41leadership,
11:42to really check,
11:43Well, I say,
11:44like the form
11:45that the parents
11:46of one
11:46They were running businesses.
11:47So,
11:48stop burning money
11:49It was also
11:50an important step
11:51for me,
11:52for us
11:53as a company
11:54And that's what led us,
11:55we develop
11:56a new line of business
11:57We'll talk about that in a moment.
11:58And we developed that
12:00with a loan.
12:01We were no longer there
12:02to seek investment
12:03because having already
12:04black numbers
12:05we could go into debt
12:06and they were already lending us money.
12:07Black numbers
12:08They are utilities.
12:09Exact,
12:09Yeah.
12:10So,
12:11let's say that
12:11It already allowed us
12:12to be able to do this project
12:13without investment
12:15to really
12:16if we do another round
12:17investment
12:17It's going to be
12:18for a scale,
12:19for a plan
12:20very specific,
12:21but it is no longer
12:21to survive,
12:23which is really
12:24a tranquility
12:25and also that
12:26the market
12:28He responded very well.
12:29to our solution.
12:29That's interesting.
12:30Because, well,
12:31which means
12:31Save for the audience
12:33which isn't so technical
12:34It's that before
12:35They got money
12:36to invest
12:37in growth
12:39of the company
12:40but they weren't useful.
12:42They identified
12:43which probably
12:44If I understood correctly
12:44That wasn't the way.
12:46otherwise you had to concentrate
12:47in the Colombian market
12:48and make the sale
12:50paying all costs
12:52and the expenses
12:52I would really put them to good use.
12:53and at that moment
12:55the company becomes profitable
12:56and when the company
12:57becomes profitable
12:57it becomes attractive
12:58for the banks
12:59who are the ones who regularly
13:00They won't lend him money
13:02to the entrepreneur
13:02when it is in phase
13:03growth.
13:04Did I say that right?
13:05You said it very well
13:05And that's also true
13:06for the people
13:07who doesn't know
13:07one sees the headlines
13:08such a company
13:09raised 80 million
13:11of dollars
13:11And that's not a gift
13:12one does
13:13it's selling
13:13a piece of your company
13:14is delivering
13:15clear
13:15and also
13:16It's already happening to you.
13:17well, corporate governance
13:18a meeting
13:19because it's more sophisticated
13:20where you have to
13:21accountability
13:22give growth
13:23which is very good
13:24I mean, not me.
13:25I am not against it at all.
13:26about that
13:26make technology
13:27before AI
13:28It was much more expensive
13:29clear
13:29and really
13:31we wouldn't have
13:32able to arrive
13:32where we are
13:33if we hadn't had
13:34our investment rounds
13:35and we don't rule it out
13:36in the future
13:37How many did they have?
13:37Salva?
13:38three
13:38three rounds
13:40we achieved
13:41raise seven million
13:42of dollars
13:43throughout our history
13:44but there was also
13:45very good
13:46that at the moment
13:46that were made
13:47interest rates
13:48and everything coincided
13:49say good
13:49simplifies
13:50It can be profitable
13:51Let's do it
13:51And that too.
13:52It's an experience
13:53And when I speak
13:54with other founders
13:55It's like
13:55uff
13:55I'm so jealous!
13:56clear
13:57and there was also a moment
13:58in which
13:58investors
14:00They had a lot of money
14:01on the table
14:02then also
14:03It was a normal process
14:04that entrepreneurs
14:06go out to look
14:07in investment rounds
14:08of all types
14:09money
14:10because also
14:10investors
14:11They were looking
14:12where to put your money
14:13said IA
14:14Then talk to us
14:15of the news
14:16and that's because they end up
14:17to launch a product
14:17with AI
14:18that one would say
14:20Oh everyone
14:20talks about AI
14:21and so on
14:21But let's talk.
14:22of applied AI
14:23What are they doing?
14:24What are they
14:25Announcing?
14:25And how are they changing?
14:26one way or another
14:27or are we moving forward with the model?
14:28total
14:29Look at us
14:30we started to think
14:32Well
14:32What are the ways
14:33growth
14:33to simplify
14:34at the moment
14:35and with this experience
14:36social security
14:37and of everything we have done
14:38these 10 years
14:39What can we do?
14:40And what can we offer?
14:41And we realized
14:42that entrepreneurs
14:43entrepreneurs
14:44businessmen
14:45smaller
14:45They have a need
14:47to hire formal
14:49to be advised
14:50but they don't have
14:51an apartment
14:51human resources
14:52Yes, exactly.
14:53Then there are solutions
14:54in the market
14:54which are very good
14:55but they are more thought out
14:56so that someone
14:57of the company
14:58take charge
14:58we create
15:00I left
15:00What is the assistant?
15:01payroll
15:02and social security
15:02for business
15:04with artificial intelligence
15:05that does
15:06It helps him
15:07to that entrepreneur
15:08businessman
15:09to hire
15:11formally
15:11to design
15:12to design the contracts
15:13to pay
15:13social security
15:14and later
15:16We're going to...
15:16to offer benefits
15:17additional
15:18What does it mean?
15:19CONIA?
15:20And that's because one
15:20enter EXIT
15:21has an assistant
15:23permanent
15:24and one tells him
15:25I want to hire
15:26to Edwin
15:27as a baker
15:27first it makes you
15:29the whole issue
15:29for social security
15:30then he tells you
15:32Ah, baker
15:32This is the contract
15:33suggested
15:34and tells you
15:35what functions
15:35Do you want to add them?
15:36according to what you put
15:37according to the SIU
15:38that you record
15:39and we'll do it for you
15:40hyper-personalization
15:42depending on your sector
15:43but additionally
15:44It's an AI
15:45trained
15:45with our experience
15:46then he's not going to tell you
15:47things outside the law
15:48we have tested it
15:49in ChatGPT
15:50and in others
15:51what do we tell him
15:52draw me up a contract
15:53that has 20 hours a day
15:54and it does it for you
15:56because sometimes
15:56AI is very accommodating
15:58let's say
15:58to what one wants
15:59our model
16:00He is trained by us
16:01then it guarantees you
16:02that everything is fine
16:03and it has things
16:04that we have identified
16:05such as
16:05if you are a restaurant
16:07It helps you put together
16:08the shifts
16:09for the whole topic
16:10overtime
16:11And that's a feature.
16:13Super useful
16:14because sometimes
16:15you program it
16:16in a franchise
16:17and you
16:17of a software
16:18or whatever
16:19some shifts
16:20all month
16:20And here you can find them.
16:21leave scheduled
16:22It calculates your overtime hours
16:23It processes your payroll
16:25so really
16:26This is like
16:27the novelty
16:29is such and that
16:29it simplifies
16:30with all the experience
16:31that we have
16:32And now what we want
16:32It's also about helping
16:33to these businesses
16:34to do things right
16:36Well, that sounds great!
16:37because I'm giving you some information
16:37more than 91 or 92%
16:39of formal hiring
16:41in Colombia
16:41The little ones make it
16:42and medium-sized enterprises
16:43even micro-enterprises
16:44who understands a little
16:45is the focus
16:46what they are pointing to
16:48in simplifies
16:48now with this model
16:49artificial intelligence
16:50TRUE?
16:51yes that's how it is
16:51which are the small ones
16:53and medium-sized enterprises
16:53so
16:54Let's see if I understood.
16:55good
16:57They started with what
16:58The gringos would say
16:58B2C
16:59or the business
17:01of the business
17:02to the consumer
17:03that's how it is
17:04And now they are moving
17:05to B2B
17:06which is the business
17:07a business
17:08I'm fine?
17:09yes yes yes
17:09How curious!
17:10many companies
17:10They do the opposite
17:11total
17:12I think we always
17:13We did everything
17:14from the most difficult
17:15because we said
17:15No
17:15Let's start with homes
17:17and households
17:18They had no idea about this
17:19and we were tasked with advising
17:20every home
17:20but really
17:21this B2B
17:22It's the most similar
17:23to B2C
17:23because really
17:25These are the new entrepreneurs
17:26These are new businesses
17:28that they are buying
17:29to its suppliers
17:31making the material
17:32and they also have to hire
17:33so really
17:34our experience
17:35which is not only
17:36in calculating your payroll
17:38but in advising you
17:39and guide you
17:39let's say
17:41It radiated very well.
17:42in this segment
17:43so right now
17:43Let's go for that segment
17:44We already have 200 pioneers
17:46using it
17:46so we didn't leave
17:48from scratch
17:48That's interesting.
17:49And what is the projection?
17:51because one would say
17:51Saló said right now
17:52something interesting
17:53It's been 10 years
17:54start a business with technology
17:55it was different
17:55to start a business with technology
17:56today
17:57less than 8 or 9 months ago
18:00I was with a series
18:01of entrepreneurs
18:02of this same ecosystem
18:03and they told me
18:03tech people
18:04basic
18:05So they sat down
18:06to write code
18:07to write code
18:07and they told me
18:08what we
18:09it took us a while
18:091 or 2 years
18:10nowadays
18:11a person
18:11that he/she is a lover
18:12of technology
18:13can be put
18:14at home
18:15with 3 intelligences
18:16artificial
18:17in a weekend
18:18which was a company
18:19and on Monday
18:19It's already monetizing
18:20that is, the speed
18:21It's very different.
18:22How do they project
18:24now the business
18:25with speed
18:26of AI?
18:27look
18:27It has been fascinating
18:28us
18:29since we had
18:30the idea simplifies
18:31launch it
18:32but in 8 months
18:33between understanding
18:34social security
18:34do everything
18:35the development
18:36which was very fast
18:37which was quick
18:38but let's say
18:39that today
18:40what we did
18:41was
18:41clear
18:42We already had
18:42all knowledge
18:43social security
18:44payroll
18:44We already had
18:45a path
18:46route
18:46But what we did
18:47It was in 3 months
18:48We created this new solution
18:50with a dedicated team
18:51because to write code
18:52with all the tools
18:54AI
18:54It's faster
18:55design
18:55It's faster
18:56that does sometimes happen
18:58the thing is
18:59other solutions
19:00that are done
19:01as you say
19:01They lack certain levels
19:03security
19:03And obviously
19:04That's for us.
19:05It's super important
19:06here there is transactionality
19:08there is transactionality
19:09and so too
19:09It's our reputation
19:10and our brand
19:11but really
19:12I mean
19:12We created this tool
19:14with a team
19:15for 4 people
19:16let's say that
19:17at the time
19:18to simplify
19:20it was our turn
19:20a bigger team
19:21everything was slower
19:22then yes
19:23really
19:24It's a moment
19:24very exciting
19:25for us
19:26and for anyone
19:27who wants to start
19:28what is happening
19:29I mean, I think that
19:30I see it as something good.
19:31because I know that too
19:32There is a lot
19:34such as pessimism
19:35or fear
19:35because clearly
19:36It's a revolution
19:37which is inevitable
19:38but for everything
19:40anyone who wants to start a business
19:40and for us
19:41It's been spectacular.
19:42My boss said one day
19:43in a chat
19:44that we had to offer
19:44about how it was understood
19:45journalism
19:46and artificial intelligence
19:47that he saw
19:48artificial intelligence
19:49like energy
19:50at the time
19:51And that's because
19:52everyone
19:52She's going to end up using it
19:53So we have to see him
19:54the good side
19:55and to David Vélez
19:56the creator of NU
19:57I asked him
19:58for something similar
19:59on this stage
20:00AI alarmist
20:01And the guy was telling me
20:02Look at this!
20:03all technologies
20:04They have both the good and the bad.
20:05We have to try to get
20:06the best of the good
20:07and imagine
20:08societies living
20:09100, 120 years
20:10with a better quality of life
20:11not arriving
20:12to a worse quality of life
20:13then we have to look for him
20:15the good side
20:16to AI
20:17There are people behind.
20:19We are in the office
20:20of you
20:20in northern Bogotá
20:22Tell us a little bit
20:23of the people
20:23of human resources
20:24how many people
20:25one would imagine
20:26that a technology company
20:27mostly speaking
20:29people who write code
20:31But we've already talked about AI.
20:32one would say that
20:34she said
20:36We need people
20:37that they are attending
20:38the call
20:38of the one who wants to do
20:39the consultancy
20:41step by step
20:41There are humans there.
20:43There are people
20:44that has to
20:44set the scene
20:46to go and register
20:47to the new person
20:48in those four entities
20:49Tell us about the people
20:50from Simplify
20:51Well
20:52we are
20:53a team of 80 people
20:54today
20:55There are quite a few of us
20:56and we're remote first
20:57most
20:58lives in Bogotá
20:59and we are very aware
21:00that each time
21:01getting around this city
21:01It's more complicated.
21:02then we
21:03Yes, we give it a lot of priority.
21:05the issue of flexibility
21:06of autonomy
21:07and we want to keep it that way
21:08however
21:09We also have days
21:10that come from certain areas
21:11to the office
21:12or sometimes we all come
21:13or sometimes for meetings
21:14specific
21:15because we don't want to
21:16losing human contact
21:17we know that
21:18It's super important
21:19today
21:20like us
21:20we see the growth
21:21We don't see it
21:22in growing much more
21:23in people
21:24we see AI
21:25as an enabler
21:26so that people
21:27which is in Simplify
21:28do things
21:29increasingly valuable
21:29so that is to say
21:31formerly an advisor
21:32customer service
21:32It came from Lola
21:34at the very least
21:35that you had consultations
21:36today
21:37our chat
21:37from WhatsApp
21:38trained
21:39It answers your questions
21:40of your own
21:42account
21:42of your workers
21:44and already at the moment
21:45that he doesn't achieve it
21:45An advisor comes by
21:46obviously this
21:47like everything else
21:48He has people who love him.
21:49people who hate him
21:50but to us
21:51has allowed us
21:52continue climbing
21:53without growing
21:53For example
21:54those teams
21:54which is
21:55where we
21:56we see, let's say
21:57the transformative power
21:58of artificial intelligence
21:59in processes
22:00also internal
22:01we used to have
22:02a person
22:02pressing a button
22:03so that certain things
22:04will happen in the operation
22:05today
22:06It's already a bot
22:07that does
22:08and each time
22:09we see the opportunity
22:09to continue growing
22:11So
22:11so
22:11if we are going to grow
22:12in sales
22:13Sometimes we need
22:14certain profiles
22:15very specific
22:16But what we do want
22:17It's that people
22:18do more and more
22:19valuable work
22:20and no more
22:21so much work
22:22as an operation
22:22that can be automated
22:23And that's like the vision.
22:24that we have
22:25internally
22:26always showing great respect
22:27that for us
22:28Culture is super key
22:29we know that if people
22:31He's happy
22:31our company
22:33It's going to be okay
22:33our clients
22:34They will be well taken care of.
22:35then we
22:36We have this spirit
22:37well-being
22:38what do we think
22:39which is key
22:39because maybe
22:40what we do
22:40I always tell them
22:41what we do
22:41It's very hard
22:42then let us rejoice
22:43really
22:44That's like the vision
22:45that we have right now
22:46with the team
22:46interesting
22:47It's time
22:47of the pitch
22:48looking for questions
22:49out of the box
22:50and answers
22:51out of the box
22:52So here we go
22:52with the pitch
22:58Okay, Salva
22:59if it were within his power
23:01in its possibility
23:02change a rule
23:05of business
23:06What would it be?
23:07And why?
23:09a rule
23:10of business
23:12Well
23:12sometimes
23:13there is one
23:14There is something that we
23:15It happened to us
23:16and it is
23:17We left when he left
23:18Rappi
23:19when these came out
23:20and we were going to do
23:21our pitch
23:21and they told us
23:22But they
23:22They grow up crazy
23:23but then
23:24they took out
23:25a coupon
23:26free hamburgers
23:27us
23:28we like this
23:28We're giving away membership
23:29People came to us
23:30so sometimes
23:31It's a topic
23:32like
23:32how can you grow
23:34but really
23:35because people
23:36He wants to buy you
23:37and not necessarily
23:37because you're giving away
23:38your product
23:39That would change it
23:41He's absolutely right.
23:42And that was very noticeable.
23:44in the generations
23:44entrepreneurs
23:45not only from Colombia
23:46in the world
23:46and so?
23:47That's what they call it
23:48burn money
23:49that
23:50about what he just talked about
23:51Save
23:51Well
23:52What was
23:53It was the worst mistake
23:54that committed
23:55But from whom did he learn the most?
23:57I think that
23:58when we opened Mexico
24:00That was a dilemma.
24:01at the meeting
24:02us
24:03we had
24:04or the option
24:05to open
24:05this line
24:06business
24:08or Mexico
24:09And let's say Mexico
24:10then
24:11has just been created
24:12labor law
24:13that 10
24:13for the workers
24:14than 10 years earlier
24:15It had already been created
24:16in Colombia
24:16and for us
24:18It was, of course.
24:18I mean
24:18large market
24:20definitely
24:21if we're there
24:21We're going to do rounds
24:22giants
24:23and like everything
24:24what always
24:25they tell you about
24:27if you are not in Mexico
24:28You're not going to raise investment
24:29if you are not in Mexico
24:30Brazil
24:30You'll never be great.
24:32then we
24:33we made the decision
24:33to open Mexico
24:35learning
24:36well everyone
24:36Mexicans first
24:37and the Colombians
24:39We don't look alike
24:39nothing
24:40in how we work
24:41And one believes that we are
24:41exactly the same
24:43a B2C
24:44It needs a lot of investment
24:45marketing
24:46we had
24:47a good capital
24:48but we depended
24:49of a next round
24:49to continue
24:50the round did not take place
24:52so let's say
24:53that learning
24:55from that experience
24:56It was gigantic
24:57I don't regret it
24:58But if I could
24:59turn back time
25:00would have started
25:02business before
25:03if Salva were
25:05a woman
25:05who works
25:06per day
25:07at home
25:08and it shows
25:09faced
25:10to the situation
25:11that you
25:12nowadays
25:13solve
25:14that I would like
25:15that they added
25:16too much
25:16that I would like
25:17that being
25:18in that position
25:18said
25:19suddenly I don't want to
25:20charge me this
25:21but rather
25:21Add me to this
25:22suddenly I wouldn't want to
25:23that they were delayed
25:24X time in this
25:25but rather that they were
25:26more efficient at this
25:27being a little empathetic
25:28in whom
25:29You manage to
25:31solve
25:31one way or another
25:32a need
25:33that I would like
25:35do more
25:36that they offered him more
25:37I mean, I would like
25:38develop much more
25:40on that feint line
25:41and let's say
25:42that's what I see
25:42It's that the workers
25:44we give them
25:45legal benefits
25:46and other benefits
25:47but often
25:49their need
25:49is on loan
25:50is really
25:52access
25:53to financial education
25:55because that's how you win
25:56the minimum
25:56if you get organized
25:57Well, you can have
25:59financial well-being
26:00which today also
26:00It's not talked about as much anymore.
26:01inclusion
26:02but financial health
26:03because to include
26:04not necessarily
26:05means
26:06that you handle it well
26:07you can be given
26:07money
26:08and you spend it badly
26:09You still have the debt
26:10then I
26:11I'll get involved.
26:11in that place
26:12I mean, like
26:12I would like
26:13like someone
26:14I would like to be advised.
26:14on that topic
26:16So, he would teach me.
26:16really know how to handle it
26:17my money
26:18and something that comes out
26:19a lot with the workers
26:20It's the retirement plan
26:22We're talking
26:23from Edwin
26:23that today
26:23one of the 55
26:24at 75
26:25He is still healthy
26:26vitality
26:27and the people
26:28is coming
26:29to claim
26:30yes a lot
26:31a pension bond
26:32because it doesn't have
26:33the conditions
26:33And there they remained.
26:35They have none
26:36So that's it.
26:37a person
26:38that in his old age
26:38It won't have
26:39good conditions
26:40He won't be able to
26:41work
26:42in many cases
26:43but additionally
26:44the system
26:44He failed
26:45pension her
26:45then we
26:46We have an idea
26:47of doing the route
26:48retirement
26:49in order to be able to
26:49at the moment
26:50that still
26:51is there anything that can be done?
26:52accompany the workers
26:53and tell them
26:53Look
26:53if an effort is made
26:55more savings
26:55if it works out
26:56a pension
26:56if it quotes
26:57if he catches up
26:58so let's say
26:59that I would like
27:00a lot of power to assemble
27:00That's faster.
27:01It's good.
27:01And what Salva says
27:02I believe
27:03It's just occurred to me.
27:04There are a million
27:05business
27:05likely
27:06new
27:06I mean
27:07one could undertake
27:07a lot there
27:08Because it really is
27:09Colombian society
27:11just for talking
27:11from the Colombian
27:12in general
27:12in the world
27:13but in Colombia
27:13we are getting older
27:15There is no replacement rate
27:16That's why the topic
27:17of the pension reform
27:18So I think that
27:18There is an opportunity
27:19business
27:20for many companies
27:21not just for you
27:22Well
27:23the invisible metric
27:24What is that metric?
27:26that suddenly
27:26if it has any value
27:28but it is not visible
27:29for the general
27:30of the company
27:31What is that metric?
27:32that suddenly
27:33for Salva
27:33Yes, I should.
27:34or suddenly
27:35It already has value
27:36but she doesn't mention it
27:37in general
27:38Well
27:39many of the metrics
27:40financial
27:41one is watching them
27:43but
27:43the rest of the company
27:44No
27:45I always tell them
27:46We don't talk here.
27:47of the key
27:47and money comes out
27:48I mean
27:48Everything here has a theme
27:49then we
27:50I'm always very attentive.
27:52of the rule of foreign
27:53which is a
27:54an indicator
27:55that applies
27:56only to the SAS
27:57and it is
27:58that the more
27:59one approaches
28:00about 40%
28:01of that result
28:02she is healthier
28:03the company
28:04And that's an indicator.
28:05which practically
28:05We only see the financial side.
28:07me too
28:07But it's interesting.
28:08and that only
28:09We are measuring it
28:10about 2-3 years ago
28:11and increasingly
28:13we are getting closer
28:13of that 40%
28:14then it's super
28:16valuable
28:17because it tells you
28:19the state
28:20as
28:20financial health
28:22from your SAS
28:23So it's very specific.
28:24to what we do
28:25And for those who don't know
28:26SAS is software
28:27as a service
28:27And it's like everyone else.
28:28these services
28:28that you pay a monthly fee
28:30like Spotify
28:30Netflix
28:31simplifies
28:32and it gives you a service
28:33if a software
28:34as a service
28:34And the last question
28:36outside the box
28:38looking for answers
28:39out of the box
28:39Save
28:40How is your mental health?
28:42and there
28:43There you have an expression
28:44a first expression
28:45And why am I asking you this?
28:47because
28:47Everyone's always talking
28:49useful
28:49Well
28:49not all
28:50Few talk about usefulness
28:52Many talk about burning money
28:53of investment rounds
28:54Many wear their jacket
28:56and the logo here
28:57and then
28:58Everything seems wonderful
28:59It all looks very nice.
29:01very beautiful
29:02and of the process
29:03as if everything had been perfect
29:05And I am sure
29:06because of my 20 years of experience
29:07no
29:08so
29:09behind the companies
29:10There are humans
29:10and we
29:11We build companies
29:12How is your mental health?
29:14Salva?
29:15Well
29:15good
29:15I mean
29:16the truth
29:16It's something that needs to be worked on.
29:18trot
29:18that something we share
29:20with Edwin
29:20has been
29:21as a discovery
29:22spectacular
29:23my dopamine levels rise a lot
29:25and it gives me space
29:26like only with me
29:27I'm not looking at my phone.
29:28because
29:29already the office
29:30goes with one
29:30anywhere
29:31so
29:32That helps me.
29:33also
29:33coach
29:34mentors
29:35therapy
29:35I mean
29:35What I've realized
29:36the thing is
29:37to the extent that
29:37I have had more responsibility
29:39Well, that makes me ask myself more questions.
29:41so
29:42when I was managing the operation
29:43only
29:44and not necessarily
29:45was CEO
29:46of the board
29:47the investment
29:47I had, let's say
29:48my skills
29:49they were like very
29:51natural
29:51when I become
29:52CEO
29:53I realize
29:53hey
29:53because what made me good
29:55operating
29:55not necessarily
29:56It makes me feel good.
29:56in this role
29:57so really
29:58It has been like that too
30:00allow me
30:00see me
30:01and observe
30:02that I need to develop
30:03and ask for help
30:04So what I've done
30:05is talking to
30:06other CEOs
30:07have
30:09therapy
30:09something I had never done before
30:10in my life
30:11and I'm just doing it
30:13also
30:14mentoring
30:14I had a mentorship
30:15with a contest
30:16that we earned
30:17that changed me
30:17the way of leading
30:19spectacular
30:20because she told me
30:20how he looks
30:21Your managers are coming
30:23And you tell them
30:23to do
30:24but it is supposed to
30:25that the experts
30:25in each area
30:26It's them
30:26then you have
30:28that achieve
30:28that they
30:29do what you have to do
30:29to do
30:30without you telling them
30:31and you guide
30:32the lines
30:33But you have to hand it in
30:34that
30:34because each time
30:35that doesn't work
30:35something
30:36It's their fault
30:36then I was carrying
30:37a lot
30:38then at that moment
30:38that she tells me
30:39Wow!
30:40then I started
30:41Let's try it
30:41you decide
30:42do it yourself
30:43And that's it.
30:45let people
30:45will shine a lot
30:46and he taught me a lot
30:48to lead
30:49It's not about supporting everything.
30:50is giving direction
30:51And that was fantastic.
30:52so really
30:54I work on it
30:54But today there are days
30:55I can't sleep
30:56There are days when anxiety
30:57It's total
30:58I'm like
30:58my children
30:59my husband
31:00the company
31:00This and that
31:02But really
31:03that you have to work at
31:04and we have to give it
31:05very important
31:05that
31:06and what I have tried
31:07with sport
31:08and with the help
31:09is therefore really
31:10well move forward
31:11and obviously
31:12I have to ask him.
31:13Because I just said it
31:14and the family
31:14what does that balance look like?
31:15And I don't want this.
31:16that they understand
31:17as a question
31:17that only make him
31:18to women
31:18No
31:19I'll do it
31:19to women
31:20and to men
31:20because we
31:21We also carry
31:22one peso
31:22which is a responsibility
31:23that we assume
31:24when we decided
31:25being parents
31:25How does he do it?
31:26in that balance
31:27with the family?
31:28Well, look
31:28I have
31:29a husband
31:31just like you are
31:32super involved
31:33with me
31:33throughout the topic
31:34So that
31:34because it makes
31:35really be
31:36simpler
31:37my role
31:37I also have
31:38a live-in employee
31:39whose name is Liz
31:40which is like
31:41my right hand
31:42and without it
31:43Everything would be difficult.
31:44because I couldn't
31:44do nothing
31:46so really
31:47from my privileged position
31:48I have a system
31:49support
31:49Well, it helps me.
31:50which is hiring
31:51people
31:52I also have an aunt
31:53which is called
31:54my aunt Clemencia
31:54who lives very close
31:55to my house
31:56that helps me
31:57a lot
31:57when for some reason
31:58the system
31:59It needs reinforcement.
32:00then what to me
32:02has allowed me
32:02being where I am
32:03It's two or three people.
32:04more than they are helping me
32:05really without them
32:07I couldn't do it
32:08what I do
32:08And with this question
32:09We finished the interview.
32:11back to the course
32:11of the big one
32:12but also taking
32:13a little bit of the latest
32:14references to what he told us
32:15because for me especially
32:16I am one of those who believe
32:17that really
32:19human stories
32:20are the ones that make
32:20the companies
32:21And sometimes we forget
32:22and we were left alone
32:23in the KPIs
32:24or in the numbers
32:25Save
32:25write him a letter
32:26to the future
32:27to the 5-minute salute
32:297, 8 years
32:30or suddenly
32:31I'm not asking for much.
32:32to the Salva of next year
32:33because in the world
32:34technological
32:34ask for 5, 10 years
32:36It is no longer
32:37No, but if the world
32:38It changed 6 months ago
32:39exact
32:40and we don't know
32:41What's going to happen?
32:42in 8, 9 months
32:43write him a letter
32:44looking at the screen
32:45to the Salvation of next year
32:47Well
32:48to the Salvation
32:49and to the team
32:50Simplify
32:50next year
32:51we got further
32:52of 1500 businesses
32:54with Sally
32:54our new
32:56platform
32:56for payroll
32:57and business
32:58of SMEs
32:59we also made an impact
33:00already more than
33:0180,000 female workers
33:02from home
33:03historically
33:04and we're doing very well
33:05growing
33:06and impacting
33:07which is the most
33:08what interests me most
33:09And me too.
33:09as a professional
33:11and as a person
33:12I feel fulfilled
33:13happy
33:13Then that's how I want it
33:14project
33:16there it was
33:17Salva Garcia
33:18Easy
33:18thank you
33:19there it was
33:20I emphasize that
33:24because sometimes
33:25we forget
33:25that our mothers
33:26They're playing us.
33:27a fundamental role
33:29in everything we have
33:29made in our lives
33:30and we must give
33:31that loan
33:32Save
33:32Thank you for your time
33:33to tell you a little bit
33:34the story
33:34from Simplify
33:36how it was born
33:37how to lead
33:38how they are
33:38planning the future
33:40thank you
33:40thank you so much
33:41Well, there it was.
33:42an entrepreneur
33:43more in this section
33:44entrepreneurship
33:44and leadership
33:45remember that
33:45has distribution
33:47on YouTube
33:47for the open community
33:49a text
33:50for our subscribers
33:52in the closed
33:53and obviously
33:53distribution
33:54on social media
33:55See you next time!
33:56see you soon
Comentarios