00:00If a song goes viral for two weeks and nobody remembers it a month later, was it really a hit?
00:05These days, it feels like everyone wants to make the next viral song. You release a track,
00:09it trends on TikTok, everyone jumps on the challenge and suddenly you're a star.
00:14But what happens when the trend dies? I've noticed how quickly we move from one song to another.
00:18Today, everyone is upset with one sound. Next week, nobody wants to hear it again.
00:22But don't get me wrong, I think TikTok has helped Afrobeats reach a wider audience.
00:27But are some artists now making music for 15 second clips? Instead of creating songs,
00:31people will actually want to listen to over the years. Because let's be honest,
00:35having millions of streams doesn't automatically mean a song is good.
00:38And not every great song needs a dance challenge to succeed.
00:42So, what really makes a song a hit? The streams? The lyrics? The hype?
00:48Or how long people remember it? That's something we should think about.
00:51I want to hear your opinion. Do you think Nigerian artists are more focused on going viral
00:55than making good music? Or is this simply how the music industry works now?