00:01Il Mondiale de l'Auto in Paris
00:04questa anno welcomed over 60 brands,
00:06over 400 cars
00:07e half a million car lovers,
00:10including many industry leaders.
00:13Mi favorito è il headlight,
00:15dove si vedono hundreds of stars.
00:17È il dettaglio che rende il caro luxurioso.
00:20È un grande caro.
00:23La design è la mia favorita color,
00:26che mi piace per il mio suit.
00:31Mi credo di questo, 100%.
00:34Mi davvero piace il headlight unit.
00:36Il spiega il tutto il front
00:38e incorpora tutte le funzioni di fronte.
00:40E questo è il mio piacere di piacere in questo caro.
00:48Questo è una delle nostre biggesti car show.
00:50E questo anno in Paris,
00:51una delle nostre highlighte
00:52è la presenza di molti carni,
00:56portando loro unico,
00:57style and innovation to european roads so we're here to meet them and find out more
01:08one of the key trends from chinese manufacturers is their expansion into new segments of the market
01:14it's the case for byd the world's biggest electric car company who chose paris this year for the
01:20european launch of their premium brand denza it means a lot because paris is the capital
01:27of the fashion capital of the brand building for luxury brand then in denza it's important
01:33we're launching the denza brand successfully here and blending the technology luxury into the art
01:41culture history another chinese car maker aiming for upmarket buyers is zika designed in sweden and
01:49part of the gili group some of their vehicles can charge their batteries from 10 percent to 80
01:55percent in ten and a half minutes a technology they hope will attract customers
02:00first of all i have to say the consumer in europe uh they have changed over the last years so
02:06almost
02:07everyone wants a car with advanced tech so technology is getting very important second big point is i
02:13think it's uh around 60 percent of the consumers want electrification that has changed a lot and
02:19a big part of the consumers are looking really for craftsmanship quality premiumness so we are
02:25entering with zika now exactly to fulfill these customer requirements this biennial show comes amid trade
02:33tensions between europe and china a new deal to limit the number of hybrid cars exported from china to the
02:39eu
02:39and chinese firms now making cars in european factories to sidestep tariffs not that trade policy is top of
02:47mind for the crimes in paris often they're here to find their next car it is that you have a
02:53book
02:53to go on sunday who are not watching what you receive and says it are you here don't say
02:58it's a premier shows that you course on a visit on a tossing road with a little what you don't
03:05it is what you see the salon it's a month which is a company for sense if one is set
03:13for many visitors here in paris this is their first chance to see these chinese cars in the metal
03:18to admire the bodywork and to sit in the driver's seat and that is an important moment for any brand
03:24that's particularly true for newcomers like ito which will only begin selling vehicles in europe from
03:30autumn next year this five-year-old brand wants europeans to embrace its vision of what a high-end car
03:36can be and that includes autonomous driving our philosophy is the intelligence redefining luxury
03:45so we can consider that this class with the traditional luxury and the intelligence luxury
03:51for example and from my home to office and almost 22 kilometers okay i just put my hand on the
04:00well
04:00just it then bring me from home to the office
04:06establishing a place in the european market is a challenge for any car maker changan is doing so
04:12by hiring local talent to work on its products and marketing with its design center in turin italy and
04:18its sales and r d base in munich germany we differentiate by design and by value for money and by
04:26quality the offer
04:28is so large and there are so many opportunities out there so to get customers to your brand you need
04:36to to have it all and in a in a very handsome elegant shape and that's what we also try
04:43to deliver and
04:44bring to the table
04:48well that's all we have time for from the mondial del auto here in paris
04:52well that's all you can stay up to date with the latest innovations on euronews.com
