00:01La Mondiale dell'Auto in Paris
00:04questa anno welcomed over 60 brands,
00:06over 400 cars
00:07e half a million car lovers,
00:10including many industry leaders.
00:13Mi favorito è il headlight,
00:15dove si vedono hundreds of stars.
00:17È il dettaglio che rende il caro luxurioso.
00:20È un grande caro.
00:23La design è la mia favorita,
00:26che mi piace per la mia suit.
00:30I trust in it, 100%.
00:34I really love this headlight unit.
00:36It spans the whole width of the front
00:38and incorporates all lighting functions,
00:40so that's my piece of love in that car.
00:48This is one of Europe's biggest car shows,
00:50and this year in Paris,
00:51one of the highlights
00:52has to be the presence
00:53of so many Chinese car brands,
00:56bringing their unique style
00:57and innovation to European roads.
01:00So we're here to meet them
01:01and find out more.
01:08One of the key trends
01:09from Chinese manufacturers
01:10is their expansion
01:12into new segments of the market.
01:14It's the case for BYD,
01:16the world's biggest electric car company,
01:18who chose Paris this year
01:19for the European launch
01:21of their premium brand Denza.
01:22It means a lot,
01:24because Paris is the capital of fashion,
01:27capital of the brand building
01:30for luxury brands.
01:31Then in Denza,
01:32it's important
01:33we're launching
01:33the Denza brand successfully here
01:36and blending the technology,
01:39luxury into the art,
01:41culture, history.
01:44Another Chinese car maker
01:46aiming for upmarket buyers
01:47is Zika,
01:48designed in Sweden
01:49and part of the Gili Group.
01:51Some of their vehicles
01:52can charge their batteries
01:53from 10% to 80%
01:55in 10 and a half minutes,
01:57a technology they hope
01:58will attract customers.
02:00First of all,
02:01I have to say,
02:02the consumer in Europe,
02:04they have changed
02:05over the last years.
02:06So almost everyone
02:07wants a car
02:08with advanced tech,
02:09so technology
02:10is getting very important.
02:11Second big point is,
02:13I think it's around 60%
02:15of the consumers
02:15want electrification.
02:18That has changed a lot
02:19and a big part of the consumers
02:21are looking really
02:22for craftsmanship,
02:23quality,
02:24premiumness.
02:25So we are entering
02:26with Zika now exactly
02:27to fulfill
02:28these customer requirements.
02:30This biennial show
02:32comes amid trade tensions
02:33between Europe and China.
02:35A new deal to limit
02:36the number of hybrid cars
02:37exported from China
02:38to the EU
02:39and Chinese firms
02:41now making cars
02:42in European factories
02:43to sidestep tariffs.
02:45Not that trade policy
02:46is top of mind
02:47for the crowds in Paris.
02:49Often,
02:49they are here
02:50to find their next car.
03:12for many visitors here in Paris,
03:15this is their first chance
03:15to see these Chinese cars
03:17in the metal,
03:18to admire the bodywork
03:19and to sit in the driver's seat.
03:21And that is an important moment
03:23for any brand.
03:25That's particularly true
03:26for newcomers like Ito,
03:28which will only begin
03:29selling vehicles in Europe
03:30from autumn next year.
03:31This five-year-old brand
03:33wants Europeans
03:34to embrace its vision
03:35of what a high-end car can be.
03:37And that includes
03:38autonomous driving.
03:40Our philosophy is
03:41the intelligence
03:43redefining luxury.
03:45So,
03:46we can consider
03:46that this cars
03:48with the traditional luxury
03:49and the intelligence luxury.
03:51For example,
03:53and from my home
03:53to office
03:54and almost
03:5520 kilometers,
03:57okay,
03:58I just put my hand
03:59on the well,
04:00just sit,
04:01and bring me
04:02from home
04:03to the office.
04:06Establishing a place
04:07in the European market
04:08is a challenge
04:09for any carmaker.
04:11Chang'an is doing so
04:12by hiring local talent
04:13to work on its products
04:14and marketing
04:15with its design center
04:17in Turin, Italy
04:18and its sales and R&D base
04:20in Munich, Germany.
04:22We differentiate by design
04:24and by value for money
04:26and by quality.
04:28The offer is so large
04:29and there are so many opportunities
04:32out there.
04:33So,
04:33to get customers
04:34to your brand
04:35you need to have it all.
04:37and in a very handsome,
04:40elegant shape
04:41and that's what we also try
04:43to deliver
04:43and bring to the table.
04:48Well, that's all we have time for
04:50from the Mondial de l'Auto
04:51here in Paris.
04:52You can stay up to date
04:53with the latest innovations
04:55on Euronews.com.
