00:00In a crowded digital landscape, Solgar faced a challenge of differentiation and attention.
00:05With products sharing similar packaging, the brand needed to make each benefit stand out
00:10and turn product discovery into an engaging experience.
00:14So how could we make every product's benefits clear and compelling?
00:18Powered by Ray, we identified three audience personas aligned with Solgar's target.
00:24Women aged 35 to 54, with interests in health, beauty, and skin care.
00:32To reach and engage these audiences, we deployed a custom animated expand format,
00:38designed to capture attention and bring each product's benefits to life.
00:41From Hyaluronic Formula's skin hydration and elasticity benefits to OligoMag Plus's role in
00:47supporting muscle and nervous system function, the creative experience made each product's
00:52specific benefits clear and engaging.
00:56Results were consistently strong across targeted audiences.
00:59We delivered nearly 1.9 million impressions, with an 89% video completion rate, 94% viewability,
01:06and a 0.78% CTR. Attention time reached 6.97 seconds more than double the benchmark,
01:13at plus 101.6%. A custom creative experience, turning product discovery into meaningful engagement.
