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02:43όπου όλοι είναι υπόλοιπημένος,
02:46όπου όλοι προσπαθούν να δοκινήσει
02:48όσο πλήθος από το φούδο που έχουν.
02:52Είναι αυτοί που είναι αυτοί,
03:03υπόλοιπημένος δύσκολοί κομμπ.
03:06Μείνου, προς 4,500 Χольστίν κομπ.
03:11Υπόλοιπημένος κομπ.
03:16Φιγγένει, ο κόσμπ.
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04:18KASRATI's eight factories operate through a fully integrated system
04:22which controls every phase of food production from farm to table.
04:26It also targets a zero-waste production cycle,
04:30recycling all agricultural waste on site, the first in Qatar to do so.
04:35We've put in a sustainability initiative which was to have all the external lightings on the farms using solar power.
04:44We've reused the water that is used in the butchery operations,
04:51sticking to a treatment facility and then used for the irrigation of our farms.
04:55With the manure left over from the cows and chickens,
04:59it's also taken to its own facility to be treated and used for farming.
05:05Masrati's 10 years of operations have been challenged by what Saad calls ups and downs,
05:10but the firm hasn't let crises affect the products from reaching customers who need them.
05:15With every challenge and with every problem that gets into our way,
05:19we restructure our way of operation in order to avoid these kinds of disruptions.
05:26So we've invested in a very large stock of all materials used for operations.
05:33As long as the farm is up and running,
05:37we have no problem with continuing the same quantities of production,
05:42with the same quality and most importantly, maintaining our price of sale.
05:49Masrati has ambitions to sell its products abroad,
05:52but believes it still has a lot more to do in its home market.
05:55Still, the firm hopes the national brand stamp on the packaging of each of its products
06:01can soon reach Qatari's living abroad too.
06:04We feel pride when we have the label made in Qatar and all of our products.
06:09We feel the sense of pride when we are contributing to one aspect of food security in Qatar.
06:14As a consumer, I always opt for getting Qatari-produced products.
06:20This gives a sense of pride for the country.
06:23and furthermore, this helps grow the economy,
06:27which indirectly turns back to me as a consumer.
06:33Whether it's to fill a gap in the market or a novel idea,
06:37successful enterprise often begins with a founder who dares to dream.
06:42For one entrepreneur, that dream was born from wanting to eat cleaner.
06:50RAMI is touching everybody's lives here in the country through one way or another.
06:55And we've been part of everybody's journey here for the last 16 years.
07:01I was teaching kids after school health, how to be healthy and physically and nutritionally.
07:08And we were looking at all the lunch boxes and the kids were talking about whether they ate fruits
07:15or vegetables during the day.
07:16And so that's where I recognized that there was a gap and need not only from the children's point of
07:25view,
07:25but also from the adult point of view.
07:28The concept of cold press was not in the market.
07:31So when I brought the technology here,
07:34I also had to work with the ministry and the government
07:38to help educate on what this technology does.
07:42We probably started with six signature juices.
07:45And then we grew our products not only from cold press juices,
07:48but also for fresh cut fruits, ready to eat meals, frozen products,
07:55even bakeries and snacks and sweets and treats.
08:00And now we grew into 500 different products.
08:03We actually distribute to over 490 corporates and institutions all over the country.
08:11Some of the bigger brands, for example, is Qatar Airways.
08:15They've been a great support to us.
08:16We have multiple brands that sit under the House of Raw Middle East.
08:20And one of those brands is called Nosh Cravings.
08:22Nosh Cravings, again, falls into that ethos of what we're trying to do,
08:26which is convenience and easy, accessible food.
08:29A lot of people are shocked that it's plant-based,
08:32and that's kind of what we wanted to deliver.
08:36My parents, actually, they have entrepreneurial spirits and heart.
08:40They really instilled in us to be independent,
08:44to be able to build or create value that you can rely on.
08:50And they also told us that anything's possible.
08:53So that never stops us from being able to dream big.
08:57If I can impact one person's life, that that was key for me.
09:03And being able to even make someone and help someone feel better,
09:07that really warms my heart.
09:10It's been the highlight of my career and my life
09:12to actually meet Her Highness Sheikha Mosa during the HSC Gala events
09:18and where I was able to introduce Raw Middle East.
09:22And when she put her hand on my shoulder,
09:25it really felt comforting because she also was very encouraging to say good luck.
09:30And it really gave me kind of the motivation to keep going.
09:35The Qatari Made brand is more than simply where it's made.
09:39It's actually about developing it, scaling it, and distributing it from here in Qatar.
09:44We should be able to be competing with international brands.
09:48And we can because we have all of the tools and equipment to make it happen.
09:53And also the level of quality and the scalability.
09:58What's next is actually exporting regionally.
10:01And really that's our main priority right now, is to scale it beyond Qatar.
10:08One of the biggest ways the country is building the Made in Qatar brand is through investments.
10:13From supporting impactful initiatives abroad,
10:16to attracting businesses to set up shop in Qatar.
10:19We need one company that's helping the country build its first electric vehicle factory.
10:27We are always looking for having a diversified portfolio.
10:33So we realized that Qatar needs to have a Made in Qatar product and it has to be unique.
10:40So we decided to establish the first EV factory in Qatar in partnership with what company?
10:46Of course, investments must create financial retails.
10:51But for us, it should also create positive economic impact.
10:56We look for projects that can create jobs, introduce new technology, improve infrastructure and support local industries.
11:05That's the idea behind JTA.
11:09We don't want to be an investor.
11:11We want to be long-term strategic partner.
11:15We are proud is a Qatari company with headquarters in Doha.
11:20We are already working toward unique projects in sport, infrastructure and tourism,
11:26which we believe can create strong international connections and further support Qatar positive image globally.
11:37From dairy and poultry products to boosting the EV industry and starting a plant-based food movement,
11:44Qatar has been building a reputable national brand,
11:46one that is rooted in its economic value but measured by its impact on the market.
11:52That's all the time we have for now.
11:53Thanks for watching Qatar In Motion and see you next time.
