00:00Creators are basically co-founding businesses with these brands and that's
00:03like the era we're in now. I think the fifth era is when, and we're starting to
00:07see this with people like Mr. Beast, is when actually their companies, the creator
00:11engages in M&A and acts more like a Fortune 500 company. I'm an investor in
00:15Jimmy's company and when you look at how that company is built it resembles a
00:18Fortune 500 holding company. It has a C-suite that will often come from
00:22publicly listed companies. They just bought a bank. This is the, for me, is the
00:26like the last era that we're heading towards within this creator economy
00:29where you're no longer an influencer, you're no longer an equity partner, a
00:32creative director, you are a owner or co-founder.
