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  • 9 hours ago
Generation X stays relevant while segmentation jobs face the axe. AI can already draft audience segments and campaign angles instantly, exposing how much of the analyst role was just sorting people into age buckets. But if age boundaries are this messy, what happens when AI starts replacing the judgment behind the segments? Pick a side: does AI replace segmentation analysts, or just expose bad marketing?
Transcript
00:00Gen X stays, segmentation jobs go.
00:04It's the analyst sorting people into age buckets.
00:08It proves nothing but shows messy boundaries.
00:12AI drafts segments and campaign angles instantly.
00:16Send this to someone who trusts age buckets.

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