00:00A place serving chapatis at 20 rupees apiece
00:04and another place serving the same thing at 200 rupees apiece
00:08and you return more ingratiated from the second one.
00:12You return with an inflated self-worth from the second one
00:19though you consumed exactly the same stuff.
00:24But now you have a story.
00:27I am somebody who eats at five stars.
00:30So you return more fulfilled.
00:33The psychological ego deals with subtle objects.
00:39Subtle objects like words, like images.
00:44The same shirt, exactly the same fabric, the same design.
00:51I buy it from an ordinary kind of place at a lower price.
00:56I do not feel fulfilled.
00:58The same thing I buy from a more fancied place at a higher price with the tag of a brand
01:06attached.
01:07I feel fulfilled.
01:08Where is the fulfillment coming from?
01:10The material?
01:11The material is the same.
01:14But you feel much better having bought the same material for a rather higher price.
01:20This is the psychological ego.
01:22This is the psychological ego.
