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Discover the ultimate beauty winners of 2026! We tested hundreds of products to bring you the best in skincare, haircare, makeup, fragrance, body care, and nail care. See which brands and products made the cut!

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00:00These are the nine best beauty products that money can buy in 2026. Save this down.
00:04Starting off with skin, we saw the hype around the serum and this year it's all about the
00:08SkinCeuticals PT Oxpeptide Cream. If you're looking for a really hard-working moisturiser
00:13that actually makes a difference to your skin, don't sleep on this. Our best in class hair
00:17winner is Hershersen's Almost Everything Cream. You can use it as a mask, a leave-in conditioner,
00:22a styling cream. This is the only hair product you need. Probably my favourite concealer launch
00:27to the decade. It is the Chanel Le Beige Serum Concealer. If, like me, you want a no-makeup
00:33makeup finish, this is the concealer for you. Next up is my favourite category, best in class
00:37for fragrance, and it is none other than Parfum de Mali. This perfume just blew absolutely everyone
00:42away when it launched earlier this year, myself included. The product our judges absolutely
00:47fell in love with was the Navy Doris Cuticle Pusher. It's a work of art, isn't it? Look at it.
00:52Every manicurist I know uses Navy tools, so if they're good enough for them, then they're good
00:56enough for me too. When it comes to body care, I think the unsexiest products are sometimes the
01:01best, and our winner for body this year is the Dove Whole Body Dio in Raspberry and Rose. This has
01:08saved me as a sweaty girl. Now we have our social media sensation for the year, and it is the
01:13Trini
01:14London Naked Ambition Azelaic Exosome and Vitamin C Serum. This is so high-tech, a real radiant,
01:21healthy-looking glow. Penultimately, our breakout brand. The winner had to be Rocco. It's just the
01:28sort of skincare product you want to use when you wake up in the morning, and that's what skincare
01:32should be, right? Finally, we have our innovation of the year, Takami's Daily Skin Renewing Soft Peel.
01:39This product is absolutely standout. I would expect this to cost £300 a bottle, and it does not.
01:46If you want to know more about the rest of our Next in Beauty winners for 2026, head over to
01:51whowhatwear.com.

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