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  • 3 hours ago
Organized Noize shaped the landscape of Hip Hop music with a distinct sound created in the confines of a dungeon. They're responsible for the careers of Outkast, CeeLo, Goodie Mob, and the Dungeon Family. This is the story of the Art of Organized.
Transcript
00:00Let's look at it this way. How big did Organized Noise get?
00:04The only time in history that a hip-hop act won a Grammy for Album of the Year.
00:15A diamond album, mind you, is a direct result of the work and the leadership of Organized Noise.
00:25Organized Noise. Organized Noise was huge. Organized Noise. They were very original.
00:30They are responsible for creating a completely new sound.
00:35We had the Dungeon. Rico Wade house. The Dungeon. The Dungeon.
00:39We would have at least 15 to 20 guys in the bottom of the basement. We saw young brothers like
00:45Big Boy and Drake.
00:46They had steel. They were like, you want a button? They raised us. We were like 16, 17 years old.
00:51They have nothing but my undying loyalty, love, and respect.
00:55We all believed in each other and we knew what we had. Because they believed in me, I believed in
01:00them.
01:00We all knew we were going to make it. We just didn't know when.
01:03The Interscope deal was a $20 million deal.
01:09To work with them changed my life.
01:12I feel very lucky and blessed to even know them.
01:14That was the genius of Organized Noise, straight up.
01:17We made history there. Young, successful.
01:20It took TLC from $2 million to $11 million. All because of that one song.
01:25Don't go safe and be rich.
01:28Rich, famous.
01:28I would protest if they're not in the Rock and Roll Hall of Fame.
01:31Organized Noise, man. That's a legend.
01:33They were smoking before a single dog was smoking.
01:35Sex, drugs, fucking rock and roll.
01:37They were very original. They rarely used samples.
01:39A buckle back.
01:40Messy, hard-ass beats with live instrumentation.
01:43They were the biggest thing going.
01:45It was a bunch of pressure.
01:46We left $17 million on the table.
01:48Sleepy's over here doing this. Rico's over here doing that.
01:51I had to walk away here.
01:53They didn't have to do so much for us anymore,
01:55because their first students learned how to do also the music for themselves.
02:00That aided in the demise of the sound.
02:03Them niggas actually said out they mouth,
02:05they want to do this album by themselves.
02:06What are we doing? What are we doing?
02:07That was arrogant as shit.
02:09I gave you your opportunity.
02:11Check this one out. What you thinking about?
02:12Ain't nobody told me I'm dressed up.
02:16Man, I feel like every producer today has a little bit of that organized noise DNA within them.
02:22There's a lot of artists now who want to be weird.
02:24These artists wasn't trying to be weird. This is who they were.
02:26We were overdue.
02:28Everything comes full circle.
02:29We want to get our feedback with it again.
02:31That's coming back right now.
02:33This is our second coming, man. We better take full advantage of this one.
02:37I never heard of a third coming.
02:42This is not perfect now.
02:49You're listening to the music.
02:49It's a very smart, man.
02:49This is not perfect, man.
02:52I have no idea what to do.
02:52You can have 소리를 to be able to do this.
02:52Let's do this.
02:52I have a better idea.
02:52You can do it.
02:52You can do it.

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