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Seoul's land values are climbing far faster than the rest of Korea, and auction data shows buyers moving outward from Gangnam.
Seoul land prices rose 1.26 percent in the third quarter of 2026, more than double the national average of 0.62 percent. Regional areas gained just 0.14 percent, widening the gap. Auction data shows apartments in Nowon-gu selling above appraised value at six times last year's rate, while Gangnam-gu and Seocho-gu saw such sales decline. Experts link the shift to tax and lending pressure on high-priced homes.

Sources:
- Seoul Land Prices Rise 1.26% While Regions Lag at 0.14% — Seoul Economic Daily, October 27, 2026
- Nowon's Above-Appraisal Auction Sales Surge Six-Fold as Gangnam Stalls — Seoul Economic Daily, October 27, 2026
- Tosbank Enters Mortgage Market With Rates From 4.44% — Seoul Economic Daily, October 27, 2026

About AI PRISM:
AI PRISM is Seoul Economic Daily's WAN-IFRA award-winning newsroom AI series, delivering Korean economic news adapted for global audiences. Episodes are produced with AI assistance.

Tags:
#SeoulRealEstate #KoreaProperty #LandPrices #AuctionMarket #Nowon #Gangnam #KoreaMortgage #AIPRISM #SeoulEconomicDaily #WANIFRA

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00:00before you sign anything in Korea's property market. The numbers just shifted,
00:03and they're not moving in the same direction everywhere. Seoul land prices rose 1.26% in
00:09the third quarter. The national average was 0.62%. That gap matters for anyone thinking about buying.
00:14Here's the number that stands out most. In Naoanggu, roughly half of all apartments sold
00:19at auction this year went for more than their appraised value. Last year, it was under 8%.
00:23It's Wednesday, October 28th. Let's look at what's happening in Korea's property market.
00:28Seoul land values climbed 1.26% in the third quarter, according to the Ministry of Land,
00:33Infrastructure and Transport and the Korea Real Estate Board. That's above the national average
00:38of 0.62%. Yongsangu led the country's 256 districts, with a 2.24% gain. Here's what the numbers show.
00:46Outside Seoul, land prices in the capital region rose 0.89%, while regional areas gained only 0.14%.
00:54Land transactions also fell 15.6% from the previous quarter, with Seoul seeing a 21.7% drop in
01:01pure
01:01land deals. Option data points to a similar split. In Naoanggu, the share of apartments sold above
01:06appraised value jumped from 7.7% to 48.4% in a single year. Meanwhile, in Gangnamgu, the number
01:15of
01:15above appraisal sales nearly halved, and Sochogu saw such cases fall by 60%. So what does this mean
01:21for buyers weighing a purchase this year? For buyers priced out of Gangnam, Outer Seoul is
01:25becoming more competitive, and the bidding pressure there is real. For those looking at the high-end
01:30market, the picture is more cautious. New tax proposals have made expensive apartments harder
01:34to finance, and that's pulling demand away from them. Earlier, we said the numbers were shifting in
01:39different directions. Here's what that actually means for you. Land prices are rising fastest where
01:43affordability is already tight. The premium on a Seoul address is not uniform anymore,
01:48and it pays to know which districts are moving. Here's the one thing to watch,
01:51the November Bank of Korea decision, because interest rates will shape how affordable these
01:55purchases feel. And with the economy growing faster than expected, the case for rate cuts
01:59is getting weaker. That's today's AI Prism, real estate. This episode was produced with AI
02:05assistance based on Seoul Economic Daily reporting. AI Prism is a won IFRA award-winning series.
02:11We'll be back tomorrow.
02:13We'll be back tomorrow.

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