00:00Amazon is launching new devices, while cutting up to 250 jobs in its devices division.
00:05The cuts primarily affect software development roles, according to a person familiar with the matter,
00:11and Amazon has confirmed the reductions.
00:13The timing stands out.
00:15In recent weeks, the company has introduced new Kindle e-readers and tablet computers.
00:20It has also announced an Alexa-powered alarm clock and photo frame.
00:24So why are jobs disappearing while new products keep arriving?
00:27Amazon says the changes are intended to help it operate more efficiently
00:31and better align its workforce with its product plans.
00:35The company has not said the new launches caused the cuts.
00:38And the report does not establish that artificial intelligence was responsible.
00:42Earlier in October, Amazon also cut about 1,000 jobs in its retail division.
00:48Together, the announcements highlight a restructuring effort across different parts of the business,
00:53even as its device lineup continues to expand.
00:56Disclosure, this video contains stock footage and content created or enhanced using AI-assisted tools.
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