00:00Category two, fashion bloggers.
00:02I could have chosen just about any blogger
00:05in New York City for this, but my heart led me directly
00:08to the adorable Noelle Downing,
00:10who's constantly sharing her food adventures,
00:13her travels, and the outfit she's wearing
00:15on her blog, Noelle's Favorite Things.
00:21I started my blog really just wanting to share my life
00:25and what I was up to and what I was doing.
00:27When I was in high school, I really wanted someone
00:29to look up to that had a similar body type to myself
00:33and that was something that I did not have.
00:35I went to her amazing Brooklyn apartment.
00:37Did you design this place with your Instagram in mind?
00:40Yeah, I mean, honestly, everything I do
00:42has my Instagram in mind.
00:44Where she lives with her pet bunny, Monty.
00:48Here you go.
00:49There you go, baby.
00:51Monty, here.
00:54I love you so much.
00:56I wish you all the happiness in the world.
01:00It is the best footage I've ever seen.
01:09It's us.
01:10It's us.
01:11I'm at Noelle Downing's apartment in Brooklyn,
01:13and it is hip AF.
01:15I know when you first came here, you said something about it.
01:17It felt so local.
01:18I was like, oh, what's that?
01:18It feels like a New York City retreat.
01:20I had never seen so much clothing in one place in my entire life.
01:25This is one closet.
01:28So this is like the closet that I have more of like my beloved shoes.
01:34Is this just because you have no space?
01:36Um, yeah.
01:38She let me try on her novelty purses.
01:41There is a Christmas tree.
01:43Popcorn.
01:43There's a telephone.
01:44This is an insight of my life.
01:47Oh.
01:48Baby got bag.
01:49She owns over 100 pairs of glasses.
01:55And the hat display on the wall behind her bed is unbelievable.
02:00I Instagrammed all day long, going to cute coffee shops to take content and to take photos
02:06and blog posts.
02:07Never not working.
02:08Then we got to the hard part of the day, a photo shoot.
02:12Her photographer came over.
02:13Noelle styled me in one of her cute outfits.
02:16I think we're ready to shoot.
02:17Oh my god.
02:18Seriously looks so adorable.
02:20And then we went outside into the freezing weather to do a photo shoot.
02:24It is underratedly ridiculously hard to be a fashion blogger, especially in the winter
02:29when you need to go outside and look cute and stylish when the truth is you can't really
02:33feel your hands or your face.
02:37Okay.
02:37Okay.
02:38It's all worth it.
02:39Hug me.
02:40Oh my god.
02:41And keep your shoulders down and make you look warm.
02:44Okay.
02:45Good.
02:46Both of you guys look ready.
02:48Good.
02:48Close mouth smile.
02:50Perfect.
02:51You guys will see each other in line.
02:53Yeah, I know.
02:54We don't look shoulders down and smile.
02:55We don't look as cold as we are.
02:58All right.
02:58This was great, guys.
03:03Once we got back inside, we got back inside.
03:05Noelle showed me how she sets up her ring light and then the two of us made a video together.
03:09We are rolling.
03:11We're rolling with the homies.
03:15This is Noelle's full-time job and she clearly works so hard at it.
03:19It really is something that you can really create a huge career off of and make a lot
03:24more money than even I ever expected.
03:26For bloggers, if you've really built a good brand for yourself, I would say if you have
03:31100,000 followers, you're probably at least making $100,000.
03:36I manage myself and I really enjoy doing it.
03:40I think that no one is better to represent your brand than yourself and I love it.
03:45You are all good.
03:45I'm all kind!
03:45It's great!
03:45I love you!
03:46I love you!
