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  • 14 hours ago
After last year‘s smashing success R29 bring back the Take Back The Beach campaign to democratize fun in the sun for people of all shapes and sizes. To compliment the program we will create a colorful animated story to highlight that summer activities are for everyone to enjoy and no one should be left inside because of how they look.
Transcript
00:02Summer is sweating, and also popsicles.
00:07Sunscreen, bathing suit, ice cream, sand.
00:10I think of fun being carefree.
00:13What's not to love about the summer?
00:15It's difficult for me to find bathing suits that I really feel good in.
00:19You're so worried about cellulite, or my thighs rub together, or I have no boobs, or my boobs are too
00:24big.
00:24If we're gonna chase perfection, nobody will ever go swimming.
00:27The beaches will be empty. We can shut it down now.
00:29We all hate something, so why not just wear your bathing suit?
00:33When you don't look like what's on screen or in a magazine, but you're happy and confident within yourself,
00:40it's almost like you're a superhero.
00:42Summer is a revolution for people to love their bodies.

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