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  • 2 hours ago
Ageless, cool, and bright, Harajuku Lovers is definitely an extension of Stefani herself, which is why the launch of the line's new products is especially special for the songstress-cum-seamstress.
Transcript
00:01We're at the Harajuku Beautycon Tea Party. I am so excited to be here today. I'm
00:07about ready to go in and check it out.
00:12We're here today to celebrate all things Harajuku and what better way to do it
00:17than to throw an over-the-top super kawaii party and invite all of the
00:21hottest digital influencers that specialize in fashion and beauty and
00:26lifestyle. Honestly this is incredible. I never expected this brand to like keep
00:31having this ongoing amazing life. Having the new fragrance which is something I
00:36worked on for a really long time. Have it finally come out and the flip-flops and
00:40the watches and then seeing all of the cute decorations and everybody having fun.
00:46It's pretty rad. I remember growing up and seeing Harajuku for the first time and
00:51seeing it updated. It's still relevant and the fragrances are amazing and super
00:55universal. They really tailored to different age ranges. I think they're
00:58great. I think Harajuku Lovers is one of those kind of brands that like you could
01:03be a little girl or you could be a grown-up and really like it because it's
01:07like pop art so it kind of works for all ages and the brand doesn't really go for
01:12age it just goes for cool. Everybody's posting, checking out my thing. There's
01:18influencers here and it's kind of amazing. If you see my channel it's very bright, very
01:23colorful, very fun and I feel like this is a perfect brand to like help represent
01:27my channel. These are basically like virtual magazines coming to life and
01:30like talking to you and telling you what's cool and what's out there and
01:33what's going on and what they do. We're living in the future right now. Today was a
01:38really fun day. Fun to meet all these girls that are you know building content out
01:42there sharing their point of view and checking out Harajuku Lovers and I hope
01:46they share it with everybody.

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