00:00Music
00:20When people walk through the door, we always say that everyone is family.
00:24We never want it to seem like a pretentious type of shot.
00:27We always want it to be fun, so you're always going to be greeted with a hello,
00:29how are you?
00:30We tend to let people take a look around.
00:32They see a lot of hats, and it does get a little overwhelming because there are so many options,
00:36and that's where we step in.
00:39So we take a look at face shape.
00:40We always talk about color, but it's just what the person feels comfortable in,
00:45and getting them outside that comfort zone, because a lot of people are not used to themselves
00:50in hats, and so the first step is actually seeing yourself in a new light.
01:00Music
01:13The secret to wearing hats is all about face shape.
01:17It also depends a lot on your hair, too.
01:19Today I have braids, but normally my hair is wild, it's a curly afro.
01:24It's all about creating a balance, making sure that the hat doesn't wear you, that you're wearing the hat.
01:29Music
01:38One of the big questions that we get when people step foot through the door is,
01:42is this a man's hat?
01:43Is this a lady's hat?
01:44And the answer is, women can wear any hat in the store.
01:51Music
01:57In New York we have three shops, we have one here in the West Village,
02:00and we also have one in Park Slope, and one in Williamsburg.
02:03Music
02:08Music
02:08Music
02:10You
