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  • 51 minutes ago
Shannon is an advertising creative director and she discusses how getting fired from her first job got her to New York and into the field she wanted to be in.
Transcript
00:05When I think about what I was supposed to be doing, like when I was 17 and I had
00:10like a plan, because you have a plan at 17, I'm going to go to Howard, I'm going to become
00:15a doctor,
00:15if not I'm going to be a PA so I can still work in medicine and then I'm going to
00:19marry this
00:20amazing guy who kind of looks like a cross between Denzel Washington and Kadeem Hardison.
00:27I thought he was so cute.
00:29When I think back at it, I laugh at my plan and I'm very, very grateful for that failure.
00:43So what fail with like time and perspective now is funny, but at the moment was the end
00:50of the world.
00:51Oh, I got fired from my first job ever.
00:54Okay, give me.
00:57Did you pour a cup of coffee on your boss?
00:59No, no, you know what, let me not say that because he was actually a really nice guy.
01:03I think that he saw in me that I was not meant to be there.
01:08I had just graduated from Howard, I knew I was going to design books, I was going to be this
01:16amazing designer for Rizzoli, Artashan and design these creative, you know, really, really beautiful
01:23coffee table books, but first I had to like make money.
01:25And so I got a job at Foreign Policy magazine and I was a junior designer, I think.
01:31And I was horrible at it.
01:33It wasn't the fact that I was a bad designer.
01:34I was doing what I like to do, but not in the industry that I was meant to do it
01:38in.
01:38And that was manifesting in the fact that I was doing so many different things at night.
01:42Like I was freelancing, I was doing album covers, I was doing all this stuff.
01:45And so by the time you come into work and you have to like design a 500 page article on
01:51trade
01:53tariffs in Venezuela or something, you're just kind of like phoning it in.
01:57And I'm competitive.
01:59And so when he sat me down and was basically like, you know, this isn't working, I felt
02:03like the hugest failure, I remember going home and I told my mom that I got let go and
02:10she was just like, what were you going to do next?
02:14You could sit here and you could cry or you could think about what you're going to be doing
02:18next.
02:19I think six months later, I was in New York.
02:21It was probably one of the most benevolent failures of my life.
02:30You know, failure, we just have this idea that it has to be this bad thing.
02:35No, no, no.
02:37You know, working as a creative director in advertising, our job revolves around failure.
02:44As a creative, when you put your soul into your ideas and so you present them to the world
02:49and someone's kind of like, yeah, that's bullshit.
02:51You know, it's like a little part of you dies, especially when you're younger and you go
02:54through that and it's kind of like, oh, all those little, little failures that happen
02:59and they happen every day.
03:01They make you who you are.
03:02They teach you lessons about how you present yourself to the world, what your creative point
03:07of view is.
03:08The thing with failure is it's hard and we've kind of, I think women especially, and I don't
03:15mean to sell men short, but we've bought this either Instagram or Disney or Pinterest or
03:21LinkedIn.
03:21Like whoever you want to blame for what we've been sold is like what we think our lives are
03:27going to be like.
03:27Yeah.
03:28Like I should have maybe two kids by now.
03:32I was going to say, how many babies?
03:33I should be living in New Orleans.
03:35I should be driving.
03:36What did I want to drive back in a BMW?
03:41It's kind of like the most unfair thing we do to ourselves, but we bake it like with
03:48young girls.
03:48We bake it in fantasy.
03:49When I grow up, I'm going to be doing this, this, this, this, and this.
03:52The middle-aged woman in me now is kind of like, no, don't say you're going to do that.
03:57Like don't be like me, like just go play, just do something amazing, but just do one
04:03thing.
04:03You can do one thing right now and then figure out the rest.
04:06But no, you don't try to be a princess, a lawyer, a rocket and a mommy and like, just
04:11don't put that pressure on yourself right now.
04:13We manifest this fantasy into a reality and it's really kind of fucked up.
04:22You can be this amazing aspirational person and still have so many failures.
04:27Yeah.
04:28Like when I look back at my life and I'm kind of like, yo, if I didn't miss out on
04:31this
04:31opportunity or if I didn't ultimately suck at this, if I didn't, you know, if this didn't
04:38happen, this didn't happen, this didn't happen, where would I be right now?
04:42I'm sure that would be just as equally amazing.
04:44Right.
04:46But where I am also was based in the failures that I was trying to do too much.
04:52I was either trying to be someone that I wasn't.
04:54Right.
04:55I was trying to be everything to everybody.
05:03I think the number one lesson that I've learned is that your failures determine your future.
05:10I think that's the way to like, just wrap everything up that when I look at failure,
05:14I'm like, if I hadn't failed in so many different ways, I wouldn't be living the life that I
05:18live right now.
05:19I also know that it's not final.
05:21That's been a hard lesson to learn, but like failure is not final.
05:24Like you may think it's the end of the world, but think about when you were a teenager and
05:28it was the end of the world when something was happening.
05:31And then you look back 20 years later, like what the hell, you know, and that you have
05:37to love it.
05:38If you don't, it's going to eat you alive.