Branded - Scope The New Fall Labels Our Editors Love (30 Seconds)

When Lord & Taylor teamed up with Brand Assembly, a New York-based design incubator, to debut new lines from emerging designers — including Etelka, to be adored, and Michelle Kim — we had to take the fresh styles for a test run, naturally. Four of our style editors paired up with their favorite Brand Assembly designers for a photo shoot in their new collections. Then, they picked their brains to find out how each line came to be — and why you'll want to wear it. Press play, and get to know your closet's new MVPs.