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Bottega Veneta x Vogue's video documenting the deliberation process for their 2013 New Exposure photo competition had one line that clearly resonated with us: "Fashion has become about perfection." Indeed, amidst all the NYFW chaos, it's clear that much thought has gone into the outfits and photos off the runway as much as they have on the runway. But, in the collaborative contest to find the best aspiring fashion photographer, Vogue and Bottega are looking for character as much as they are searching for a well-composed image — "moments where people are breaking a few of the rules." And, from the sneak peek of the images in contention, it's clear they found both personality and perfection. Watch the video below and stay tuned for the winner after the final celebration tonight.
Transcript
00:07Photography is something that's very close to us, so this is a great opportunity.
00:19I think the great thing about it is the idea that we're trying to work with young artists and trying
00:23to help expose the work.
00:25Because nothing is easy.
00:27The level of photography was excellent this year, and I think also we just had a great group on the
00:32committee.
00:32Is everybody ready to start the first round?
00:36I was just hoping to see a good picture in front of my nose that I would like to own,
00:41because I love this kind of thing.
00:43We are looking at photographs all day long for work, and when you see an artist who is pushing the
00:49medium, who is trying something new, it is exciting.
00:52That's where you'll find the new stars, is in that newness and in that freedom.
00:57I think that it's very rare that you find even one or two very talented people.
01:02And we're lucky, I think, to find some really great young talents.
01:05No?
01:05Any yeses?
01:07It's a no.
01:07All right.
01:08I think it's amazing when people with such a breadth of experience have an opportunity to see new work and
01:13young artists.
01:14And I think that's a great crossover.
01:16I think it's kind of interesting to just see the breadth of work that was submitted to sort of see
01:22where people are coming from.
01:25I think it's hard because fashion has become about perfection.
01:29And so when people are aspiring to do it, they sort of feel like they have to be as polished
01:34as possible.
01:35I like this one.
01:36It's not really fashion.
01:38At least it's, like, different.
01:39Yeah.
01:40Is there something there?
01:41I think we looked for moments where we felt like people were breaking a few of the rules.
01:46Generally, we look for originality, creativity, consistency, and that, yeah, there's a personal vision that has to stand out.
01:55Several photographers had many different types of ideas going on in one group of images.
02:00I think the ones were the strongest were the ones that we really had edited down and had a very
02:04particular aesthetic.
02:06Anything? Anybody?
02:07Yeah.
02:08All right, it's in.
02:09When you're young, you're influenced by lots of different things, and it's hard not to then, you know, put that
02:15into your work.
02:15But to be true to yourself, and that's what stuck out.
02:19It's exciting to see so many photographers out there, so many people who want to be in the industry, who
02:23want to work, who want to do interesting and unique pictures.
02:28I think a personal statement is more important than anything else.
02:32Oh, we did it.
02:38That is fun.

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