00:00Born from our Dakar experience, the X-Pulse 450 combines advanced engineering, exciting performance and true adventure capability.
00:12Its 421cc single-cylinder engine delivers responsive power across the rev range, ready for everything from challenging off-road trails
00:23to open highways.
00:24The spirit of rally racing meets the freedom to explore.
00:30Please welcome David Braceras and Jose Nacho Cornejo, our motorsports riders, as we unveil the Hero X-Pulse 450.
01:08Today, we are also proud to introduce the Harley-Davidson X-350T.
01:16With the X-350T, we are bringing the Harley-Davidson experience to the 350cc segment and opening the door to
01:26a new generation of riders.
01:28The Harley-Davidson X-350T is inspired by the iconic XR-1200.
01:35The design is bold, it's muscular and unmistakably Harley-Davidson.
01:42Built for everyday riding, it is easy to handle in city traffic, agile on open roads and accessible to more
01:52and more riders.
01:53And through it all, it retains the sound character and attitude that define the Harley-Davidson brand.
02:01A new way to experience an iconic name.
02:05Presenting the Harley-Davidson X-350T.
02:27With that, moving on to electric mobility, the talk of every town today across the world.
02:36We believe electric mobility is not just about changing how we ride, but making every ride smarter, connected and more
02:48enjoyable.
02:49With Vida Ubex, we are taking this thinking to the next level.
02:55Presenting the Vida Ubex, the first electric motorcycle from Vida.
03:02I saw most people dancing to the tune there.
03:09Inspired by the bold, playful aesthetics of super motor design and engineered from the ground up for urban agility,
03:18The Ubex brings together striking design, next-generation connected technology and an intuitive HMI.
03:29It is daring, agile and unapologetically modern.
03:34The Ubex is our new naked urban explorer designed to go beyond the everyday commute.
03:42Equally at home, navigating city streets and exploring beyond them.
03:47It combines futuristic styling and intelligent connectivity.
03:52Our ambition is simple.
03:55To make electric riding more exciting, more versatile and more accessible,
04:01while redefining what riders can expect from the future of mobility.
04:07Presenting the Ubex.
04:30Today marks an important milestone in the Vida journey as we officially begin our operations in Europe
04:39with the commencement of vehicle deliveries across European cities.
04:45This is a proud moment for us as we bring an Indian electric mobility brand to European customers.
04:54In our key markets, Spain, France, Germany and Italy,
04:59we are rolling out an agile, frictionless, digital, direct-to-consumer D2C model.
05:07Across Central and Eastern Europe, Czech Republic, Slovakia, Hungary, Slovenia, Croatia and Romania,
05:17we are adopting a full-scale omni-channel model,
05:22combining immersive physical experience hubs with seamless digital purchasing.
05:28Our European journey is also opening an exciting opportunity to take our electric innovation to new platforms.
05:37Earlier this year, at the centenary edition of the International Six Days Enduro in Portugal,
05:45our DIRT EK3 captured the attention of the paddock.
05:49Today, we are proud to present a unit number zero of the exclusive 100-unit, six-days limited edition DIRT
06:00EK3,
06:01which will find its permanent home at the Racing Motorcycle Museum in Switzerland at the global headquarters of FIM.
06:12We are honoured by the presence of Mr. Fabio Muner, Marketing and Digital Director of FIM,
06:20as we mark this special milestone and celebrate our shared passion for the future of motorcycling.
06:31At ICMA 2025, one year ago, on this very stage,
06:37we challenged conventional thinking about what electric mobility could do.
06:43We showcased certain ideas, concepts that were disruptive, versatile and perhaps a little bit unconventional.
06:54Today, we take that spirit of exploration a step further with Novus Labs,
07:02our dedicated innovation hub for the future of mobility.
07:07And it's right here for all of you to experience and participate in.
07:14Bringing together global expertise, diverse disciplines and unconventional thinking,
07:20we challenge the boundaries of today to explore the possibilities of tomorrow.
07:27Our starting point is always people, not products.
07:32How they live, how they live, how they move and how they connect.
07:37The needs they have, the possibilities they haven't imagined and the questions yet to be asked.
07:45Here, ideas have the freedom to evolve.
07:49We explore the emerging technologies, challenge established thinking and develop mobility solutions
07:56that go beyond today's possibilities.
07:59And when an innovation is ready to make an impact,
08:03it finds its path into hero, into vida or into an entirely new venture.
08:10Today, I would like to share two such possibilities we are bringing to life.
08:17Next one is an electric vehicle designed to move with you, compact, personal and portable.
08:29You got a glimpse of it the year gone by when we short-taste it here.
08:34Today, it returns evolved, more refined, more capable and designed around an even better experience.
08:42Let's unveil the next one, please.
09:01Next two is our take on urban mobility, a compact, flexible, space-efficient, self-balancing electric trike
09:13that combines the thrill and agility of a motorcycle with the stability, safety and utility of three wheels.
09:22Let's unveil the next two.
09:43From an idea brought to life as a concept, today, it is a working prototype, already moving into its next
09:52phase of development.
09:53This is what Novus Labs is all about.
09:58Turning bold ideas into real possibilities, challenging convention, experimenting without boundaries
10:06and bringing tomorrow's possibilities closer to reality.
10:11These prototypes are more than just demonstrations of innovation.
10:18They are a glimpse into what mobility can become and what lies beyond.
10:25We believe the future is too important to be built alone.
10:30That's why Novus Labs is open by design, bringing together visionaries, innovators, technologists, collaborators and institutions
10:44to explore what's next and create what doesn't exist today.
10:50Today, if you have the courage to think differently and the ambition to shape tomorrow, join us on this journey.
11:00Visit Novus Labs right here at our booth, explore new possibilities and exchange ideas.
11:08Together, let's shape what comes next.
11:12As we look to the future, one thing remains certain.
11:19Innovation is not a destination.
11:23Innovation is a journey.
11:2625 years ago, 25 years of leadership have reinforced our belief that progress comes from constantly questioning the status quo,
11:38challenging conventions and pushing the boundaries of what is possible.
11:44That philosophy is at the heart of everything we have shared with you here today.
11:50From our motorcycles and motorsports, motorsports heritage to our electric mobility,
11:57all the initiatives and our vision for entirely new frontiers through Novus Labs.
12:04We take immense pride in our journey, recognize the responsibility that comes with leadership
12:11and remain energized by the opportunities that lie ahead.
12:16Our purpose continues to be the same, to move people forward through innovation, technology and sustainable mobility solutions
12:25that create a meaningful impact on their lives.
12:31To EICMA, our partners, customers, riders, members of the global media, thank you.
12:39Thank you for being an integral part of this journey and for sharing our vision.
12:44The future of mobility holds limitless possibilities.
12:49We are ready to embrace them, shape them and take them forward.
12:54And this, my dear friends, is only the beginning.
13:00Jai Hind!
