00:02Fashion is just another canvas where I can put my photos. In the end, it's all one.
00:07exploration that I have been doing in many places around the world.
00:16That started during the pandemic. I've always been afraid of fashion. I was always like,
00:23I don't know, this world is very strange, very closed off. I had certain expectations of fashion that I think
00:28which are wrong because fashion has given me, it has opened many doors for me and has given me many
00:34Opportunities. So it's a pleasant surprise. I had experience in fashion before, doing editorials.
00:43I did fashion shoots, projects, and I photographed my aunt Bettina. And before the pandemic, I collaborated with Olga.
00:49Piedradita for Lafayette Fabrics. And then I joined Bettina, where I learned from Olga. And I, since
00:55Before, in fact, I looked up Laura Paris and Laura Laurence, as I have a series of photographs,
01:00Let's do something. I insisted, but that's been going on since 2017. Then they locked us up, locked up here.
01:08And that's when I started to understand it little by little. And it started to sound familiar, and it took me until November.
01:15to release a small collection. But I wasn't clear on anything, like how it works commercially.
01:22industry. So it was a learning experience. The following year I released a new small collection. I had the
01:28The opportunity to do a pop-up shop in Zurich, Switzerland. I said, "That's it." And that's when I said, "I'm going to apply."
01:34to the
01:34I was absolutely certain I wouldn't make it through Bogotá Fashion Week. I did. And I said, "I'm not capable of this."
01:40I can't say no. And my husband and my friends, how crazy are you? It's just that I took advantage and said, well,
01:45I'm not going to launch it. So that was the first time, which was in 2023.
01:52The brand entered Mexico last year. Since then, the brand has been growing little by little.
02:00It has
02:00has been positioning itself in the market as a somewhat more disruptive brand, with a
02:06a deeper story to tell.
02:13Ultimately, what I see is that this is a photography project. In other words, fashion is...
02:17one more canvas where
02:18I can post the photos. But ultimately, this is a project that even includes a short film.
02:23Even a bit of a monologue, let's say, about the universality of the human being as a whole, without so many layers. In the end
02:29It's all from an exploration I was doing in many places around the world. The count is 15 countries.
02:3458 locations. Each piece has its own certificate with the exact coordinates where I took the photo. So
02:42Well, fashion has given me another space to share my work as a visual artist, as a photographer,
02:48That's just one more piece of the whole project. And besides that, I'm still working as a photographer.
02:53doing campaigns on the side, some publishing. So life is between the two.
03:07I'm already thinking a lot about how the photo will work on the piece. Not in the 2D of the printed part.
03:14but the way. Well, it did change my mindset a little bit about how I'm going to handle it. It's a process.
03:20very long,
03:21It can be tedious at times because the file is very large, but it also makes up a lot of the palette of
03:26The color I want to talk about. So, there have already been a lot of thongs, a lot of beachwear. So this year
03:31Volume 7 comes loaded with more, like the spa detail, which you see isn't obvious. Something's included.
03:37Very important, what is the privacy of a spa and which spa is the most personal? But I
03:44I believe that the most vulnerable part of a spa is a bathroom.
03:51I think it's very, very ambitious to try to fake a feeling. I think that, I mean, one gives it
03:58one piece of information, but I believe that co-creation should be highly respected, and one only goes so far.
04:04Because what matters here is what they feel and how they interpret it. I think that's already very important.
04:09individual for each person. So it's not how I intend it, what? No. Here they are given something and not
04:15I'm not aiming for anything.
04:19There are also many people who question whether photography is truly art, but the same
04:24Customers and even enthusiasts go so far as to say that this is a piece of art, and I feel
04:30very
04:30I'm honored and very happy that it's happening because that's the intention, deep down. That one says it to
04:34sometimes it's very
04:35ballot, but it is intended that this be a piece that lasts a long time. I have a person from the
04:42An industry that has a piece and displays it hanging in the room like that. So that's like...
04:53This brand is genderless. So, for example, there are certain compromises and certain bets.
04:59Details. The sleeves are a trice longer because men anatomically have
05:05Longer arms are definitely the way to go. So, there are decisions we're making. So,
05:09They usually end up being a little longer for us, but everything is designed so you don't worry.
05:14Don't worry, the double is still alive.
05:19The shapes are very loose, a little more oversized, a little more frock, you know, like the
05:27Waistbands are more anatomical, like decisions to have, for example,
05:32Long shots. All those small decisions increase the potential for use.
05:44Culdeval has many meanings, but the funniest one is "ass of".
05:48Spa. We used to call ourselves spas, but due to a legal issue, a challenge we faced two years ago, we changed our name.
05:55Years ago, we had to change the name. And getting to Culdeval was thanks to my husband, the clients, and my
06:01with a key, to my board of directors, that's right, we sat here, we did exercises, but everything is inspired
06:07In a French word, cul de sac, which is like, in architectural terms, a cul de sac.
06:12dead end, but we want to return to Culdeval, as we were in a dead end, it
06:17We turned into a dead end, so it's a spa's asshole.
06:34Thank you!
