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00:02The New York Times Company is in exclusive talks to acquire film-focused social platform Letterboxd
00:08in a deal valued at about $330 million, according to Reuters.
00:13No agreement has been reached, and negotiations could still fall apart.
00:17Letterboxd has grown to 30 million users and is particularly popular among Gen Z film fans.
00:23The potential acquisition would expand the Times Company's business beyond news,
00:27following previous purchases of The Athletic, Wirecutter, and Wordle.
00:32The companies have discussed keeping Letterboxd's founders in charge of the platform.
00:36The Times Company would also integrate its advertising technology with Letterboxd systems.
00:41The platform would likely continue operating as a standalone site.
00:45For all things money, visit Benzinga.com.
