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AI Decoded
  • 6 minutes ago
Lamar Odom is forcing a harder question about whether social coordinators still matter. Direct platforms now let creators sell access without a full promotion team, while Lamar said, “We’re just getting started.” The job may survive, but the headcount behind it is getting squeezed by AI and direct distribution. Do social coordinators still earn their seat—or is staying silent an answer?

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🤖
Tech
Transcript
00:00Social coordinators matter. Lamar's numbers disagree.
00:05Junior social media coordinators are exposed.
00:08Direct platforms let creators sell access without a full promotion team.
00:13He said, we're just getting started.
00:16The job stays, the headcount doesn't.
00:20Do social coordinators matter, or does AI now expose the job?

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