00:00Let's talk about the Skims advent calendar. So apparently people opened it and they didn't feel that there was value
00:05and it was 12 days and the items were subpar.
00:08I thought it was actually on purpose, like it was a marketing play. And they copped as a brand. Brands
00:17make mistakes.
00:18They said, sorry, we didn't meet your expectations. You have two choices, store credit or your money back.
00:24And that's amazing. Like brands make mistakes. People make mistakes. If I were Skims, I would have said, sorry, I
00:34guess we were naughty and not nice this year.
00:36So Santa won't be bringing us anything. We'll be getting coal in our stockings and like send everybody like a
00:42coal colored tank top or something.
00:46I mean, you know what I mean? It's, you could turn anything into something. When you get into a crisis
00:51as a brand or a product, you don't let your hand off the steering wheel.
00:55You don't hold on too tight. You just navigate the vehicle to where you need it to go. So they
01:01did right. You're welcome.
