00:02Hello, Maryam Yahya here, Creative Director and Co-Founder of Miss Kipa the Brand.
00:06I live and work in Dubai, and today I'm going to show you what it in my life looks like.
00:12One thing for sure, it's not going to be boring.
00:21Good morning. First thing I do in the morning, I get dressed. Come with me.
00:30Welcome to my dressing room. My thought process for getting ready for a regular day is as random as it
00:36gets.
00:36I just open my closet, whatever gets my attention, I start with and then I start layering on top.
00:42So for example today, given the weather, and it's a little bit cold today, I think I'm going to go
00:48for this one.
00:51Ready, and it's showtime.
00:55My relationship with high heels is super sacred. Et voilà.
01:00Let's see if it's comfortable. Not that I care.
01:04Perfect.
01:09Yeah, works well.
01:11I know you're curious to know what's in my closet. Nothing Kipa here. Kipa is only in the atelier.
01:17Here it's all vintage pieces that I collect. And the beauty of it, that Dubai is a very cosmopolitan place.
01:22You're getting pieces from people that come from totally different backgrounds, different cultures, which makes it more interesting.
01:29Like when you travel, you go to London, which has amazing vintage shopping, but still you know what to expect.
01:34But here in Dubai, it's always like a Pandora's box. Every time you get pieces that are super different and
01:40which gives it a lot of flavor.
01:42My life at the moment is all over the place, as usual. I have the launch of the new collection,
01:49Resort 26.
01:50Yet I still have to be living in the present because I'm a mother as well. And I need to
01:55offer quality time for my kids.
01:57I have Isabelle. She's 10 years old. And Noah, 9 years old.
02:02I'm going to start the day taking them out to Dubai's old souk. They've never been. It's one of my
02:07favorite places.
02:08And I'm excited for them to see it.
02:12Dubai is a very dynamic city, and this is why we love it. It's a country and a city that
02:19is deeply rooted as well.
02:28I'm asking about the things. Do you have the one for Bukhut?
02:31I have Bukhut. It's Kili Bukhut.
02:36That's so good. So good. Okay, I will have this and I will have that.
02:39It has spices from all over the world. It has textile stores where you can get accessories as well.
02:45Some accent furniture pieces that are very cultural.
02:55I love this.
02:57I love this.
02:58Montre-moi. I'll take this.
03:16This is my second home away from the kids though.
03:19Here are some of my favorite pieces, exaggerated silhouettes, playful corsages.
03:24So every season you would find a new take on a corsage top.
03:29Today actually is a very exciting day because we just received the samples for the new collection.
03:35A collection that is very close to my heart because we are celebrating 10 years of Mrs. Kippa.
03:41Oh my God. Oh my God. I'm excited.
03:45Let's go directly to the board.
03:47Let's start by choosing fabrics.
03:49My fabric sourcing for this collection, I made sure it was mostly from Italy where it all started in my
03:56honeymoon.
03:57And I kind of overdid it.
04:01These three together please.
04:07Green would work. This would be a very nice mix.
04:15The brand is inspired initially by my multi-cultural background.
04:19And being here in Dubai, it adds another layer which is the cosmopolitan nature of the clientele.
04:26So from Asia, from Africa, from Europe.
04:28So it's the perfect place for the DNA specifically of Mrs. Kippa.
04:33The brand never had a muse actually.
04:35I started as designing on myself, for myself.
04:39And started to be more inspired later on by the different kind of women in terms of body shape.
04:47And the reason there was no specific woman online with every collection I'm developing because it's for every woman.
04:55Now I have to run to a meeting and afterwards I have a dinner with my hubby.
05:01So I need to wear something that would work for both occasions.
05:11This is the outfit I chose.
05:13Let's go to some deals.
05:22I just arrived to Concrete.
05:23This is where I'm having my meeting.
05:25It's a cafe in Jumeirah.
05:26I heard their matcha is great.
05:28My meeting is with Mohammed Akra of Arab Fashion Council and co-founder of Dubai Fashion Week.
05:33We're here to discuss the next round, which is taking place in two months.
05:37So we're preparing for what the brand is going to be doing in this season.
05:41Are you ready?
05:43Are you ready?
05:45It's ten years of Mrs. Kippa.
05:46Congratulations.
05:47Yeah.
05:48And I want it to be exactly as how I started, which is more about the story, the narrative.
05:54And being a mother, I feel super responsible towards the new generation.
05:58So I want it to be my main focus to do something for bullying, cyber bullying.
06:04I want it to be throughout the clothing.
06:07It's not going to be a runway.
06:08I'm thinking of an activation or something in that direction.
06:11I think we've spoke about something in the past before where it's the Kippa effect.
06:16Okay.
06:17You know, and no matter what we end up doing, we're localizing, not globalizing.
06:22Yeah.
06:23And it serves the brand as well as it serves the platform and more importantly, it serves the community.
06:28We have a deal.
06:28We have a deal.
06:29I'm excited.
06:35I don't think any place can compete with Dubai, honestly, when it comes to food.
06:40The variety, the quality of food, and you're never bored.
06:50And that's a day well spent in Dubai in the life of Mrs. Kippa.
06:54I hope you enjoyed it, and see you next time.
07:00You
