00:00Some ideas take years, but in Dubai, they take off.
00:03Here, we call it Dubai It.
00:06It means doing the extraordinary in record time.
00:09And His Highness Sheikh Hamdan is honoring the people behind it.
00:13So, I went to meet them to see what it really takes to get on that list.
00:17First, fixed chocolate.
00:196.5 million chocolates in 15 months.
00:22So proud that we're doing this in Dubai.
00:24It's a city that empowers entrepreneurs.
00:26The Dubai people embraced it.
00:27Leadership encouraged us.
00:29That, for us, is one of our biggest blessings.
00:31The industry needs Dubai for the region as well.
00:33They saw the opportunity, even though at an early stage.
00:36We've got so many examples in the city of building truly exceptional global businesses.
00:41When I moved here 13 years ago, there was a real influx of Western brands coming to the region.
00:46Now, I think there's a real shift where we're building brilliant brands and businesses here and taking them to the
00:52world.
00:52Dubai It means the world's world.
00:54Dubai It is a continual improvement and strive for excellence.
00:57It's a great exposure and we're looking to make the most out of it.
01:00So, these success stories started with one idea and a city that said, yes.
01:05If you were to build a business here in Dubai, what would it be?
01:08Tell us in the comments.
01:09Well, wait a minute.
01:09Until next time.
