00:00I quite like the way this bike looks. I don't think everyone does and I think it got absolutely
00:04slated on the internet when it came out. I will say that it's a well-proven fact at this point
00:10that ugly bikes are only ugly until they start winning. This bike has been raced to victory
00:16under Taddy Pigaccia, UAE Team Emirates, UAE Team ADQ as well countless times and I think people
00:22have softened to the aesthetic package in the same way that I think the Tarmac SL8 was slated
00:29on the internet for the speed sniffer at the front and now everyone likes it and I dare
00:33say that if the Bianchi Ultra had been ridden to numerous victories under some high profile
00:39riders people wouldn't be saying that that was an ugly bug either. With that in mind I think
00:45this has settled into being quite an attractive bike.
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