00:00Sometimes on a multitasking it's easier to do because you can just kind of, because I read pretty quick so
00:05I can just easily read a sentence and do one thing and then look back again.
00:09Because we're just so like, it just becomes like white noise, like we're constantly like, like I've said before about
00:14the 10 second attention span, it's like really hard to stay engaged.
00:18Although you've got all these colours and pictures, that's all you see on your phone, like it's just colours and
00:21pictures, so when you see the text it's a bit more like, you're a bit more connected to what's going
00:25on.
00:25I mean, a lot of the like TikToks now, like those Reddit stories and then there was like big flashy
00:31subtitles right in the middle with like subway service in the background.
00:34Yeah, I was going to say subway service.
00:35And then somebody doing parkour in the corner or something silly, it's just.
00:39I think it's a, I do feel it has to do with like reels and TikTok, you know, like you,
00:47you're very used to like, I feel like it's a very common practice in like short form content now.
00:53That they bang out like a lot of information, like very quickly.
00:57Yeah.
00:57And give like subtitles to kind of help you along.
01:01Yeah.
01:01Enhance the like.
01:02Yeah.
01:03I don't know.
01:03Yeah.
01:04I think.
01:04Digestion of that kind of thing.
01:06Yeah.
01:06I don't know if it's the same logic for that increase.
01:10Maybe it's just streaming, streaming platforms, you know, having it like readily available.
01:14Like really struggle.
01:15I have to see the words, like really understand it.
01:17Not in all cases.
01:18Cause usually it was like a subconscious thing.
01:20I'm like quite aware, but if I'm having to actually focus on something, the subtitles need to be on for
01:24me to like register.
01:25I don't know why.
01:26It's because social media has shortened our attention span.
01:29Yeah.
01:29Yeah.
01:29Yeah.
01:29Yeah.
